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Overview

Introduction

White Claw tore up the hard seltzer scene with its emergence in 2016. It's a low-alcohol, low-calorie option for those drinking responsibly. A subsidiary of Marc Anthony Brands International, White Claw has offices across the United States and in Vancouver, and encourages a fast-paced work environment that's also fun for employees.

Company Stats


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Employer Type

Subsidiary

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Size

11-50 Employees

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Major Departments

Finance
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Major Office Locations

Chicago, IL United States


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Major Brands

Hard Seltzer



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Employment Contact

https://hanold-associates.com/tag/white-claw-hard-seltzer/

About the Company

White Claw is a brand of Mark Anthony Brewing. As the fourth largest brewing company in the United States, Mark Anthony is the perfect home for the increasingly popular White Claw hard seltzers. The drink was created in 2016 by Vancouver wine salesman and alcoholic beverage legend Anthony von Mandl. The now famous summer drink didn’t truly take off in American markets until 2019, when the brand updated its messaging to focus on health-conscious drinkers. Sales quadrupled in 2019, thus beginning the brand’s rise to a staple alcoholic beverage. The brand’s social media presence was also a huge factor in its rise to success. White Claw has over 100,000 tagged Instagram posts, and a viral video by comedian Trevor Wallace coined the now-popular saying, “Ain’t no laws when you’re drinking Claws!” 

Although the social media frenzy a...

Perks & Benefits


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