About The J M Smucker Company
The J. M. Smucker Company operates principally in one industry, the manufacturing and marketing of branded food and beverage products on a worldwide basis, although the majority of the sales are in the U.S The principal products are coffee, dog food, cat food, pet snacks, peanut butter, fruit spreads, frozen handheld products, shortening and oils, portion control products, juices and beverages, and baking mixes and ingredients, The products are has an extended product portfolio that includes Folgers coffee, jif, and Milk-Bone, plus new favorites like Café Bustelo, Smucker's Uncrustables, and Rachael Ray Nutrish and other products among its 40-plus brands include shortening and oils, frozen sandwiches, juices, and baking mixes and ingredient. It generates the most revenue from pet foods, followed by coffee and consumer foods. Smucker's generates nearly 95% of its sales in the US. It was established in 1897 and incorporated in Ohio in 1921.
Smucker's operations are divided among four business segments: US Retail Pet Foods (more than 35% of revenue), US Retail Coffee (more than 25%), US Retail Consumer Foods (more than 20%), and International/Away from Home (about 15%).
The U.S. Retail Pet Foods' mainstream pet foods brands includes, Meow Mix, 9Lives, Rachael Ray Nutrish, Nature's Recipe, premium pet food, Natural Balance, and pet snacks, Milk-Bone and Pup-Peroni. Its coffee operations include mainstream ground, single-serve, and premium coffee (Folgers, Dunkin Donuts, Cafe Bustelo) and its consumer foods operations include peanut butter (Jif), fruit spreads (Smucker's), and shortening and oils (Crisco).
Smucker's international segment primarily includes coffee for Canadian and other non-US markets, as well as Canadian flour (Robin Hood, Five Roses).
Overall, coffee is the company's leading product category, generating about a third of sales; dog food accounts for more than 15%, with cat food, pet snacks, and peanut butter each bringing in about 10%.
Unlike many of its major competitors, Ohio-based Smucker counts the US as its largest market by far, accounting for nearly 95% of revenue; Canada generates about 5%.
The company has eight sales and administrative offices in the U.S. and one in Canada. Canadian headquarters is located in Markham, Ontario.
Sales and Marketing
In the US retail market segments, Smucker's products are primarily sold through direct sales and brokers to food retailers, supermarkets, food wholesalers, drug stores, club stores, mass merchandisers, discount and dollar stores, military commissaries, natural foods stores and distributors, pet specialty stores, and online retailers. The International products are distributed through retail channels, foodservice distributors and operators (e.g., restaurants, lodging, schools and universities, health care operators).
Walmart Inc. and subsidiaries amounted to more than 30% of net sales in 2020, 2019, and 2018. These sales are primarily included in the U.S. retail market segments. No other customer exceeded 10 percent of net sales during 2020, 2019, or 2018.
Advertising expense were $198.6 million, $237.5 million, and $194.2 million in 2020, 2019, and 2018, respectively.
After two years of declining revenue, Smucker's saw sales rise in the past five years, peaking with revenues in fiscal 2019. Net income over the past five years has been sporadic.
In fiscal 2020 (ended April 2020) the company reported revenue of $7.8 billion, down $37 million from the prior year. This was due to declines for private label dog food and the Natural Balance brand. Lower net price realization impacted net sales due to lower net pricing for coffee and peanut butter.
Net income rose that year, increasing 52% to $779.5 million as compared to fiscal 2019 due to decreases in intangible asset impairment charges, special project costs, and in selling, distribution, and administrative expenses.
Cash at the end of fiscal 2020 was $391.1 million, an increase of $289.8 million from the prior year. Cash from operations contributed $1.3 billion to the coffers, while investing activities used $271.5 million, mainly for property, plant, and equipment additions. Financing activities used another $688.7 million for repayments on both short-term and long-term debt.
Smucker's strategy focuses on growth through owning and marketing the #1 brand name food products (both people and pet) in North America, with potential for worldwide appeal. New product innovation and acquisitions underpin these ends.
It introduced new products in 2020 such as its Jif Squeeze Creamy Peanut Butter, Santa Cruz Organic Creamy Dark Roasted Almond Butter, and four new Organic Juice Beverage Shots. As a result of this focus on top brands, particularly pet food and snacks and coffee, the company in fiscal 2019 divested its US baking business (Pillsbury, Martha White, Hungry Jack, and other brands) to investment firms for $375 million.
With the late fiscal 2015 acquisition of Big Heart Pet Brands, the company instantly became a player in the growing pet food and snacks market (now Smucker's largest segment); it further strengthened that segment with the fiscal 2019 purchase of Ainsworth Pet Nutrition.
Mergers and Acquisitions
In 2018 Smucker's paid nearly $2 billion for premium pet food company Ainsworth Pet Nutrition. The deal adds a handful of pet food and snack brands, including fast-growing Rachel Ray Nutrish, to Smucker's pet food division, which already includes Meow Mix, Milk-Bone, and 9Lives, among other brands.
Jerome Smucker began operating a steam-powered cider mill in 1897 for farmers in Orrville, Ohio, but he found that his biggest business was selling apple butter made using a secret Smucker family recipe. By the 1920s The J. M. Smucker Company had begun producing a full line of preserves and jellies.
1 Strawberry Ln
Orrville, OH 44667-1298
Phone: 1 (330) 682-3000
Employer Type: Publicly Owned
Stock Symbol: SJM
Stock Exchange: , NYSE
Vice Chairman and CFO: Mark R. Belgya
Vice Chairman; President, U.S. Food and Beverage: Steven T. Oakland
Chairman: Richard K. Smucker
Employees (This Location): 1,700
Employees (All Locations): 7,300
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