There's a reason why the product's name is Gatorade. The drink was invented during the 1960s by
Gatorade is one of the PepsiCo brands that generates more than $1 billion in sales every year. Its beverages are available in some 80 countries worldwide. Gatorade is the official sports drink of groups such as the
Chicago-based Gatorade sells its products worldwide. Major markets include Austalia, Brazil, Canada, Mexico, the UK, and the US.
Sales and Marketing
The company offers its products through supermarkets, convenience and specialty stores, and online.
Gatorade is part of the PepsiCo Americas Beverages segment (PAB) of its parent company. PAB generated 32% of Pepsi's total $66 billion in 2013 sales, but the segment experienced a 2% drop in sales versus 2012, to $21.1 billion. The company blamed volume declines. Sales fell by 5% in the previous annual comparison.
In 2014 PepsiCo discontinued Gatorade Naturals and G2 Naturals saying they did not resonate with its core consumers. The line had limited distribution to select
The company came under the ownership of PepsiCo in 2001 following the cola and snack giant's $13 billion purchase of The Quaker Oats Company. Gatorade is part of
555 WEST MONROE STREET FLOOR 1
Chicago, IL 60661-3700
Phone: 1 (312) 821-1000
Employer Type: Privately Owned
Market Development Manager Athletic Channel: Aaron Francl
Vice President: Victoria Ingram
Employees (This Location): 1,200
Employees (All Locations): 1,210