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The Coca-Cola Company
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2019 Vault Rankings

At a Glance

Uppers

Interesting projects and dedicated colleagues

Good health and retirement benefits

All the Cokes you can drink

Downers

Old-style management that is slow to embrace telecommuting and work-life balance.

Limited advancement

Frequent relocation

Discourages "out of the box" thinking

The Bottom Line

If you're a team player, seek structure and enjoy basking in the glow of a global brand, you're a good fit for Coca-Cola. But iconoclasts who seek fast action on innovative ideas should look elsewhere.

About The Coca-Cola Company

The Coca-Cola Company is a nonalcoholic beverage company in the world and one of the world's most recognizable brands. It is home to more than 500 beverage brands, some 20 of those billion-dollar-brands, including four of the top five soft drinks: Coca-Cola, Diet Coke, Fanta, and Sprite. In addition to soft drinks, it markets waters, enhanced water and sports drinks; juice drinks, dairy and plant-based beverages, ready-to-drink teas and coffees and energy drinks. Other top brands include Minute Maid, Powerade, Dasani, Honest Tea, and vitaminwater. With the world's largest beverage distribution system, Coca-Cola reaches thirsty consumers in more than 200 countries. Nearly 70% of its sales comes from outside the US.

Operations

Coca-Cola manages six operating segments (most of them geographically-based), including Europe, the Middle East, and Africa (EMEA); Latin America; North America; Asia Pacific; Bottling Investments; and Global Ventures.

Its geographic operating segments primarily manufacture and sell beverage concentrates and syrups. North America is the largest geographic segment, accounting for over 30% of revenue; the EMEA and Asia-Pacific regions generate some 15% each, followed by Latin America, which brings in just more than 10% of total revenue.

The shrinking Bottling Investments segment generates 20% of revenue and includes company-owned and consolidated bottling operations, regardless of the geographic location of the bottler. Their company's Bottling Investments operating segment also includes equity income from the majority of their equity method investments. Company-owned or consolidated bottling operations derive the majority of their revenues from the sale of finished beverages.

The Global Ventures operating segment account for over 5% of total revenue and includes the results of the company's Costa, innocent and dogadan businesses as well as fees earned pursuant to distribution coordination agreements between the Company and Monster.

Soft drinks account for about 70% of Coca-Cola's worldwide unit case volume.

Geographic Reach

Coca-Cola beverage company sells products in some 200 countries and generates more than 30% of its sales in the US. Outside the US, unit case volume is highest in Mexico, China, Brazil, and India.

Headquartered in Atlanta, Coca-Cola has about 413 offices, plants, warehouses, and other facilities across the globe.

Sales and Marketing

Coca-Cola reaches customers through the largest beverage distribution system in the world, made up of company-owned or controlled bottling and distribution operations, as well as independently owned bottling partners, distributors, wholesalers, and retailers.

The Company expenses production costs of print, radio, television and other advertisements as of the first date the advertisements take place. All other marketing expenditures are expensed in the annual period in which the expenditure is incurred. Advertising costs included in the line item selling, general and administrative expenses in their consolidated statements of income were $4 billion in 2019, 2018 and 2017. As of fiscal 2019 and 2018, advertising and production costs of $55 million and $54 million, respectively.

Financial Performance

Net operating revenues were $37.3 billion in 2019, compared to $34.3 billion in 2018, an increase of $3.0 billion, or 9%. The increase was due to worldwide concentrate sales volume and unit case sales volume both grew 2 percent compared to 2018.

Company's net income increased by $2.5 billion to $8.9 billion in 2019 compared to $6.4 billion in the prior year. The rise was primarily due to the increase on their revenue.

Cash held by the company in 2019 decreased by $2.6 billion to $6.5 billion, compared to $9.3 billion in the prior year. Cash provided by operations was $10.5 billion while cash used for investing and financing activities were $4.0 billion and $9.0 billion, respectively.

Strategy

The company's objective is to execute their growth strategy centered around disciplined portfolio growth; an aligned and engaged bottling system; and winning with Coca-Cola's stakeholders — all supported by revenue growth management and brand-building initiatives — to become more competitive and to accelerate growth in a manner that creates value for their shareowners.

In addition to the beverage brands the company own, they also provide marketing support and otherwise participate in the sales of other nonalcoholic beverage brands through licenses, joint ventures and strategic partnerships, including, but not limited to, the following:

Certain Coca-Cola system bottlers distribute certain brands of Monster Beverage Corporation ("Monster"), primarily Monster Energy, in designated territories in the United States, Canada and other international territories pursuant to distribution coordination agreements between the Company and Monster and related distribution agreements between Monster and Coca-Cola system bottlers.

Coca-Cola have a strategic partnership with Aujan Industries Company J.S.C. ("Aujan"), one of the largest independent beverage companies in the Middle East. The company own 50% of the entity that holds the rights in certain territories to brands produced and distributed by Aujan, including Rani, a juice brand, and Barbican, a flavored malt beverage brand.

Mergers and Acquisitions

During 2019, the Company's acquisitions of businesses, equity method investments and nonmarketable securities totaled $5,542 million, which primarily related to the acquisitions of Costa, the remaining equity ownership interest in C.H.I. Limited ("CHI").

Costa, which has operations in more than 30 countries, gives Coca-Cola a significant footprint in the global coffee business. Worldwide, the coffee segment is growing more than 5% annually. Costa has a scalable platform across multiple formats and channels, from the existing Costa Express vending system to opportunities to introduce ready-to-drink products.

Chi is recognized in West Africa as an innovative, fast-growing leader in expanding beverage categories, including juices, value-added dairy and iced tea. This acquisition further signals Coca-Cola's optimism about Africa's consumer opportunity and a commitment to its long-term investment and growth plan on the continent, where it has been present for more than 90 years.

Company Background

Atlanta pharmacist John Pemberton invented Coke in 1886. His bookkeeper, Frank Robinson, named the product after two ingredients, coca leaves (later cleaned of narcotics) and kola nuts. By 1891 druggist Asa Candler had bought The Coca-Cola Company, and within four years the soda-fountain drink was available in all states; it was in Canada and Mexico by 1898.

Candler's family sold the company to Atlanta banker Ernest Woodruff for $25 million in 1919. Coca-Cola went public that year.

The Coca-Cola Company

1 Coca Cola Plz NW
Atlanta, GA 30313-2499
Phone: 1 (404) 676-2121

Firm Stats

Employer Type: Publicly Owned
Stock Symbol: KO
Stock Exchange: , NYSE
Chairman: Muhtar Kent
President and CEO: James R. Quincey
EVP and CFO: Kathy N. Waller
Employees (This Location): 8,000
Employees (All Locations): 86,200

Major Office Locations

Atlanta, GA

Other Locations

Birmingham, AL
Camden, AR
Little Rock, AR
Rogers, AR
Huachuca City, AZ
Mesa, AZ
Yuma, AZ
Anaheim, CA
City Of Industry, CA
Inglewood, CA
Irvine, CA
Meadow Vista, CA
Oceanside, CA
Ontario, CA
Penngrove, CA
Sacramento, CA
San Jose, CA
San Leandro, CA
Santa Cruz, CA
Ventura, CA
Denver, CO
Waterford, CT
Washington, DC
Apopka, FL
Auburndale, FL
Dunedin, FL
Fort Pierce, FL
Hollywood, FL
Orlando, FL
Pensacola, FL
Riviera Beach, FL
Saint Augustine, FL
Sarasota, FL
Tallahassee, FL
Tampa, FL
Temple Terrace, FL
Valparaiso, FL
Athens, GA
Atlanta, GA
Austell, GA
Carrollton, GA
Dublin, GA
Gainesville, GA
Lawrenceville, GA
Macon, GA
Manteca, GA
Marietta, GA
Rome, GA
Smyrna, GA
Valdosta, GA
Warner Robins, GA
West Point, GA
Honolulu, HI
Kapolei, HI
Alsip, IL
Bartonville, IL
Charleston, IL
Chicago, IL
Du Quoin, IL
Naperville, IL
Niles, IL
Rock Island, IL
Saint Charles, IL
Springfield, IL
Urbana, IL
Anderson, IN
Bloomington, IN
Fort Wayne, IN
Indianapolis, IN
Jasper, IN
Lafayette, IN
Portland, IN
Shelbyville, IN
South Bend, IN
Terre Haute, IN
Garden City, KS
Lenexa, KS
Shawnee Mission, KS
Topeka, KS
Victoria, KS
Wichita, KS
Somerset, KY
Monroe, LA
New Iberia, LA
New Orleans, LA
Shreveport, LA
Brookline, MA
Greenfield, MA
Northampton, MA
Capitol Heights, MD
Hagerstown, MD
Bay City, MI
Belleville, MI
Detroit, MI
Farmington Hills, MI
Flint, MI
Grand Rapids, MI
Kalamazoo, MI
Kincheloe, MI
Lansing, MI
Negaunee, MI
Paw Paw, MI
Petoskey, MI
Traverse City, MI
Duluth, MN
Moorhead, MN
North Branch, MN
Owatonna, MN
Saint Paul, MN
Columbia, MO
Joplin, MO
Saint Charles, MO
Saint Joseph, MO
Sedalia, MO
Truesdale, MO
Natchez, MS
Great Falls, MT
Kalispell, MT
Missoula, MT
Bismarck, ND
Devils Lake, ND
Grand Forks, ND
Minot, ND
Grand Island, NE
Lincoln, NE
Long Pine, NE
Norfolk, NE
North Platte, NE
Omaha, NE
Carlstadt, NJ
Monmouth Junction, NJ
Albuquerque, NM
Clovis, NM
Las Vegas, NM
Roswell, NM
Las Vegas, NV
Albany, NY
Bronx, NY
Elmsford, NY
Hauppauge, NY
Hawthorne, NY
Horseheads, NY
Maspeth, NY
New Windsor, NY
Rochester, NY
Staten Island, NY
Syracuse, NY
Watertown, NY
Akron, OH
Circleville, OH
Columbus, OH
Elyria, OH
Mansfield, OH
Sardinia, OH
Toledo, OH
Twinsburg, OH
Willoughby, OH
Youngstown, OH
Zanesville, OH
Portland, OR
Tigard, OR
Allentown, PA
Ebensburg, PA
Erie, PA
Greensburg, PA
Houston, PA
Lancaster, PA
Lemoyne, PA
Mount Pocono, PA
Reading, PA
Guaynabo, PR
Providence, RI
Knoxville, TN
Abilene, TX
Amarillo, TX
Channelview, TX
Dallas, TX
Fort Worth, TX
Houston, TX
Lubbock, TX
Mcallen, TX
San Antonio, TX
Sherman, TX
Sugar Land, TX
Sulphur Springs, TX
Texarkana, TX
Waco, TX
Wichita Falls, TX
Bountiful, UT
Salt Lake City, UT
Bellevue, WA
Tukwila, WA
Wenatchee, WA
Appleton, WI
Ashland, WI
Eau Claire, WI
La Crosse, WI
Milwaukee, WI
Plover, WI
Rhinelander, WI
Schofield, WI
Windsor, WI
Wrightstown, WI
Cody, WY
Gillette, WY
Riverton, WY
Sheridan, WY
Santiago, Chile
Minato-Ku, Japan
Moriyama, Japan
Sapporo, Japan
Shibuya-Ku, Japan
Barrie, Canada
Bathurst, Canada
Brampton, Canada
Brandon, Canada
Calgary, Canada
Cambridge, Canada
Castlegar, Canada
Charlottetown, Canada
Chatham, Canada
Chilliwack, Canada
Coquitlam, Canada
Corner Brook, Canada
Cranbrook, Canada
Edmonton, Canada
Edmundston, Canada
Edwardsville, Canada
Fredericton, Canada
Gatineau, Canada
Granby, Canada
Grand Falls-Windsor, Canada
Halifax, Canada
Hamilton, Canada
Kamloops, Canada
Kelowna, Canada
Kingston, Canada
Lachine, Canada
Lakeside, Canada
Lethbridge, Canada
London, Canada
Medicine Hat, Canada
Miramichi, Canada
Moncton, Canada
Mount Pearl, Canada
Nanaimo, Canada
North Battleford, Canada
North Bay, Canada
North York, Canada
Owen Sound, Canada
Peterborough, Canada
Prince George, Canada
Québec, Canada
Regina, Canada
Renfrew, Canada
Richmond, Canada
Saint John, Canada
Saskatoon, Canada
Stellarton, Canada
St Paul, Canada
Stratford, Canada
Sudbury, Canada
Terrace, Canada
Thunder Bay, Canada
Trois-Rivières, Canada
Victoria, Canada
Winnipeg, Canada
Ciudad De Mexico, Mexico
Lørenskog, Norway
Istanbul (Anatolia), Turkey
Helsinki, Finland
Wexford, Ireland
Depok, Indonesia
Singapore, Singapore