About Sun-Maid Growers of California
The Sun-Maid's basket runneth over. Sun-Maid Growers is the producer of Sun-Maid Raisins. Packaged in the familiar red boxes with the smiling, red-sunbonneted maid Lorraine Collett Petersen offering her basket laden with grapes, the brand is seen in just about every food store in the US. In addition to offering every toddler's (and moms of toddlers) favorite little-red-boxed snack, the grower-owned cooperative manufactures industrial and food service products and exports to more than 50 countries. The company's other dried fruits include pitted prunes, currants, apricots, cranberries, figs, dates, apples, fruit bits, and tropical fruit mixtures. Founded in 1912, the coop is owned by 750 family farmers.
Sun-Maid, whose growers harvest some 200 million pounds of grapes every year, also licenses its brand for products including raisin bread, raisin muffins, and raisin cookie mix, as well as chocolate- and vanilla yogurt-covered raisins. Retail products make up about half of the co-op's sales; ingredient products comprise the rest.
Headquartered in Kingsburg, California, Sun-Maid's facilities are located in California's Central Valley -- the world's largest raisin producing area -- where vineyards belonging to some 750 family farmers span approximately 50,000 acres.
Sales and Marketing
Sun-Maid Growers hired Meredith Xcelerated Marketing as its agency of record in 2016. It developed advertising around a promotional tie-in to the November 2016 release "Trolls," a movied starring Anna Kendrick and Justin Timberlake. Agency MBMG will handle media duties.
13525 S BETHEL AVE
Kingsburg, CA 93631-9232
Phone: 1 (559) 897-6235
Employer Type: Privately Owned
Vice President General Manager: Peter Pete Penner
Chief Information Officer: Andy Schmidt
Vice President Customer Service: John Slinkard
Employees (This Location): 750
Employees (All Locations): 800