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About Sun-Maid Growers of California

The Sun-Maid's basket runneth over. Sun-Maid Growers is the producer of Sun-Maid Raisins. Packaged in the familiar red boxes with the smiling, red-sunbonneted maid Lorraine Collett Petersen offering her basket laden with grapes, the brand is seen in just about every food store in the US. In addition to offering every toddler's (and moms of toddlers) favorite little-red-boxed snack, the grower-owned cooperative manufactures industrial and food service products and exports to more than 50 countries. The company's other dried fruits include pitted prunes, currants, apricots, cranberries, figs, dates,  dried fruit, and raisin. Founded in 1912, the coop is owned by 750 family farmers

Operations

Sun-Maid, whose growers harvest grapes in its 50,000 acres in Central California every year, also licenses its brand for products including raisin bread, raisin snacks, and raisin cookie, as well as chocolate- and vanilla yogurt-covered raisins. About half of Sun-Maid raisins are packaged and sold in our familiar consumer packages—the other half are sold for use as an ingredient in a wide assortment of food products. 

Geographic Reach

Headquartered in Kingsburg, California, Sun-Maid's facilities are located in California's Central Valley -- the world's largest raisin producing area -- where vineyards belonging to some 750 family farmers span approximately 50,000 acres.

Sales and Marketing

Sun-Maid Growers sells its products to educational institutions, offices, and restaurants.

Strategy

As part of the company's commitment to growth and efficiencies, Sun-Maid Growers of California moved its corporate offices from Kingsburg and satellite offices from northern California to a new consolidated headquarters in Fresno. Sun-Maid's Kingsburg location was transformed into a center for operational excellence and product development to further incite innovation and encourage a strong focus on new products for the brand.

The moves reinforced three key areas to help drive the company's transformation: it supported the growing talent base, create a culture of creativity, collaboration, and excellence, and build its innovation pipeline.

Sun-Maid Growers of California

6795 N Palm Ave Ste 200
Fresno, CA 93704-1088
Phone: 1 (559) 896-8000

Firm Stats

Employer Type: Privately Owned
Manager Data Architect: Brad Brown
Chief Information Officer: Andy Schmidt
Grower Relations Manager: Rick Stark
Employees (This Location): 750
Employees (All Locations): 800

Major Office Locations

Fresno, CA

Other Locations

Kingsburg, CA
Pleasanton, CA
Selma, CA
Mooresville, NC
Oslo, Norway