Snyder's of Hanover plays its own version of Twister ... and it wins. The company, founded in 1909, is the nation's largest pretzel maker (surpassing even snack-making behemoth
Change in Company Type
The stock-for-stock agreement made Snyder's a wholly-owned subsidiary and expanded its new parent's portfolio, which already included about a dozen owned brands (such as Lance, Tom's, Cape Cod, and Archway) and a collection of popular licensed names (think Bugles). The deal also created one of the nation's largest Direct Store Delivery (DSD) networks. Snyder's-Lance maintains two corporate offices -- one in North Carolina and one in Pennsylvania.
Snyder's operates a large bakery and Research and Development Center in Hanover, Pennsylvania.
Based in Hanover, Pennsylvania, Snyder's of Hanover sells its products across the US, as well as in Germany, the UK, France, Wales, Scotland, Ireland, Belgium, Luxembourg, the Netherlands, Austria, Japan, China, Hong Kong, Taiwan, the United Arab Emirates, Israel, Kuwait, Puerto Rico, the West Indies, Cayman Islands, Aruba/Curacao, and Canada.
Sales and Marketing
Peddling its products online -- through digital campaigns and social media -- and through stores, Snyder's of Hanover sells its pretzels and chips with the help of supermarkets, drugstores, and mass merchandisers.
Parent company Snyder's-Lance is fueling growth for its core brands -- Snyder's of Hanover pretzels, Lance sandwich crackers, and Cape Cod potato chips -- through new product development and distribution expansion. New product development is getting a boost from the company's newly-constructed 60,000-square-foot Research and Development Center in Hanover, Pennsylvania. Indeed, in 2013 the snacks maker introduced gluten-free pretzels, and Snyder's of Hanover (SoH) Korn Krunchers. In 2014, the company expects to launch SoH Sweet and Salty pretzel pieces, and Pretzel Spoonz.
Snyder's of Hanover's finesse in creating healthy snack products had lured Lance to buy the business. Snyder's of Hanover offers the MultiGrain line of snacks, which includes tortilla chips and strips, sunflower chips, pretzels, and cheese puffs and crunchies. It also makes 100-calorie snack packs, as well as gluten-free products. Snyder's added pretzel crackers -- thin disks that are brown and salted on both sides. Looking to attract food service customers, the company has devised other new products, such as "pretzel shots" -- small pretzel containers designed to hold fillings and dips and used as hors d'oeuvres.
To better serve customers through its vast DSD network, Snyder's-Lance has been converting some 1,300 company-owned routes to independent operators.
Prior to being approached by Lance, Snyder's made an unsuccessful bid to acquire
Snyder's was founded in 1909 by Harry V. Warehime, who started the business using just one pretzel recipe, one flavor, and one shape.
1250 YORK ST
Hanover, PA 17331-4503
Phone: 1 (717) 632-4477
Employer Type: Privately Owned
Marketing Director: Erick Johnson
Business Analyst: Shirley Thomas
Employees (This Location): 2,400
Employees (All Locations): 2,400