Starting in 1945 with "the miracle cream from the soya bean," Rich Products has grown from a niche maker of soy-based whipped toppings and frozen desserts to a global US frozen foods maker. The family-owned business has developed other products, such as toppings and icings, and Coffee Rich (nondairy coffee creamer). It has expanded its product line to include frozen bakery and pizza doughs and ingredients for the food service and in-store bakery markets, plus appetizers, baked goods, seafood, meatballs, and barbecue meat. Rich Products markets more than 2,000 frozen food items that are sold in more than 110 countries; it has kitchens and bakeries around the world, including about 50 locations on six continents.
Rich Products offers a variety of food items, including topping and icings, breads and rolls, finished desserts, pizza doughs, bakery products, appetizers and snacks, BBQ, meatballs and pasta, and gluten-free and all-natural products.
Beyond food, the Rich family, through Rich's Entertainment Group, owns the Buffalo Bisons, the Jamestown Jammers, and the Northwest Arkansas Naturals minor league baseball teams. It also owns and operates a number of catering operations and restaurants in New York and Florida through its Be Our Guest group. In addition, the family owns a corporate and leisure travel management and event-planning business called The Travel Team; Roar Logistics, which offers truck and rail shipping solutions; and the Palm Beach National Gold & Country Club.
Rich Products has operations in 20 countries worldwide including the US and Canada, Argentina, Australia, Brazil, China, India, Korea, Mexico, Russia, South Africa, Turkey, United Arab Emirates, the UK, and Vietnam. Altogether, the company sells its products in 112 countries.
Sales and Marketing
In addition to serving the restaurant and retail industries, Rich Products sells to the logistics, travel, and hospitality sectors.
Rich Products boasts $3.5 billion in annual sales and more than 9,000 employees worldwide.
While the company has developed a history in the states, Rich Products has focused on expanding globally in recent years, primarily in the Asia/Pacific region. It operates in Australia through wholesale bakery manufacturer VSE International, which boasts a portfolio of 800 products. The company is also expanding in emerging markets in western Asia. Turkey serves as a base from which to reach customers in Iran, Iraq, Syria, Bulgaria, and Azerbaijan.
As part of its strategy, Rich Products works to keep up with popular food trends, such as gluten-free products, as it jockeys for market share in the baked goods category. As early as 2010 the company began offering gluten-free items such as Parisian cakes.
Spending some $11 million, the company is expanding its food manufacturing facility in Georgia by 40% to grow its capacity by 30%.
1 ROBERT RICH WAY
Buffalo, NY 14213-1701
Phone: 1 (716) 878-8000
Employer Type: Privately Owned
President and CEO: William G. Gisel
Chairman: Robert E. Rich
President, Rich's Entertainment Group: Melinda R. Rich
Employees (This Location): 1,375
Employees (All Locations): 10,536
Santa Ana, CA
Union City, CA
New Britain, CT
Saint Simons Island, GA
Burr Ridge, IL
Crest Hill, IL
Fountain Inn, SC
Missouri City, TX
St Catharines, Canada