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About Rich Products Corporation

Starting in 1945 with "the miracle cream from the soya bean," Rich Products has grown from a niche maker of soy-based whipped toppings and frozen desserts to a leading global US frozen foods maker. The family-owned business has developed other products, such as toppings and icings, and Coffee Rich (nondairy coffee creamer). It has expanded its product line to include frozen bakery and pizza doughs and ingredients for the food service and in-store bakery markets, plus appetizers and snacks (Farm Rich), baked goods, frozen ice cream cakes (Carvel), seafood (SeaPak), meatballs, and barbecue meat.


Rich Products offers cakes, desserts and bakery products; breads and rolls; pizza and flatbreads; seafood, appetizers and snacks; and gluten-free and plant-based items.

Geographic Reach

United States-based, Rich Products has operations in North America, Asia, Latin America, Europe, Africa, Australia, and Middle East.

Rich Products Corporation

1 Robert Rich Way
Buffalo, NY 14213-1701
Phone: 1 (716) 878-8000

Firm Stats

Employer Type: Privately Owned
President and CEO: William G. Gisel
Chairman: Robert E. Rich
President, Rich's Entertainment Group: Melinda R. Rich
Employees (This Location): 1,375
Employees (All Locations): 10,536

Major Office Locations

Buffalo, NY

Other Locations

Chandler, AZ
Brea, CA
Burlingame, CA
Fresno, CA
Murrieta, CA
Santa Ana, CA
Union City, CA
New Britain, CT
Tampa, FL
Brunswick, GA
Lithonia, GA
Saint Simons Island, GA
Waycross, GA
Burr Ridge, IL
Crest Hill, IL
Niles, IL
Washington, IL
Eagan, MN
Lyndhurst, NJ
Riverside, NJ
Vineland, NJ
Buffalo, NY
Lakewood, NY
Woodside, NY
Hilliard, OH
Fountain Inn, SC
Arlington, TN
Gallatin, TN
Morristown, TN
Murfreesboro, TN
Brownsville, TX
Missouri City, TX
Seattle, WA
St Catharines, Canada