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About Rich Products Corporation

Starting in 1945 with "the miracle cream from the soya bean," Rich Products has grown from a niche maker of soy-based whipped toppings and frozen desserts to a leading global US frozen foods maker. The family-owned business has developed other products, such as toppings and icings, and Coffee Rich (nondairy coffee creamer). It has expanded its product line to include frozen bakery and pizza doughs and ingredients for the food service and in-store bakery markets, plus appetizers and snacks (Farm Rich), baked goods, frozen ice cream cakes (Carvel), seafood (SeaPak), meatballs, and barbecue meat. Rich Products markets more than 4,000 food items that are sold in more than 100 countries; it has operations around the world on six continents.

Financial Performance

Rich Products boasts $3.7 billion in annual sales and more than 10,000 employees worldwide.

Strategy

Rich Products is looking to Europe for growth and is making changes to better position itself in the region. In 2019 the company consolidated three UK production plants into one new 15-acre facility in Andover, which will allow the plant to increase production, respond quickly to market trends, and serve as an international hub. 

The company is developing new products aimed at meeting the changing needs of consumers, who are seeking more convenient and ready-to-eat items. Recent products have included its portable SeaPak on-the-go Shimp and Cocktail Sauce pack, Farm Rich Grilled Cheese Sticks, and Farm Rich Bean Dip Bites. Rich Products has expressed interest in acquisitions in the refrigerated, value-added seafood space to better diversify into different temperature states since most of its SeaPak products are frozen. The company has also partnered with brands such as beer maker Budweiser for a new line of beer-battered seafood.  

One of Rich Products' biggest customers is Walmart. To better serve the retailing giant, the company operates a plant in Texas largely dedicated to making products for Walmart. The company has also partnered with Walmart to create custom products such as ready-to-eat cobblers and bread puddings and has offered the retailer exclusive access to certain new product launches.  

Rich Products Corporation

1 ROBERT RICH WAY
Buffalo, NY 14213-1701
Phone: 1 (716) 878-8000

Stats

Employer Type: Privately Owned
President and CEO: William G. Gisel
Chairman: Robert E. Rich
President, Rich's Entertainment Group: Melinda R. Rich
Employees (This Location): 1,375
Employees (All Locations): 10,536

Major Office Locations

Buffalo, NY

Other Locations

Chandler, AZ
Brea, CA
Burlingame, CA
Fresno, CA
Murrieta, CA
Santa Ana, CA
Union City, CA
New Britain, CT
Tampa, FL
Brunswick, GA
Lithonia, GA
Saint Simons Island, GA
Waycross, GA
Burr Ridge, IL
Crest Hill, IL
Niles, IL
Washington, IL
Eagan, MN
Lyndhurst, NJ
Riverside, NJ
Vineland, NJ
Buffalo, NY
Lakewood, NY
Woodside, NY
Hilliard, OH
Fountain Inn, SC
Arlington, TN
Gallatin, TN
Morristown, TN
Murfreesboro, TN
Brownsville, TX
Missouri City, TX
Seattle, WA
St Catharines, Canada