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Pepsico, Inc.
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2019 Vault Rankings

At a Glance

Uppers

Well-respected brand with global presence

Great resume cachet

Downers

Corporate politics

Long hours exist in many positions

The Bottom Line

PepsiCo is a well-known global brand with a reputation for being a great place to work.

About Pepsico, Inc.

PepsiCo butts heads with its eternal rival The Coca-Cola Company. PepsiCo's beverage brands include Pepsi, Mountain Dew, Tropicana, Gatorade, and Aquafina water. The company also owns Frito-Lay-maker with offerings such as Lay's, Ruffles, Doritos, and Cheetos. The Quaker Foods unit makes breakfast cereals (Quaker oatmeal, Life), Rice-A-Roni, and Near East side dishes. Most of the products are sold to independent distributors and retailers. Pepsi products are available in 200-plus countries, although the US accounts for nearly 60% of total sales. The company operates about half of its bottling plants and distribution facilities.The company was incorporated in Delaware in 1919 and reincorporated in North Carolina in 1986.

Operations

During the fourth quarter of 2019, the company realigned Europe Sub-Saharan Africa (ESSA) and Asia, Middle East and North Africa (AMENA) reportable segments to be consistent with a recent strategic realignment of its organizational structure.

Operations are organized into seven business units: FLNA (25%), which includes our branded food and snack businesses in the United States and Canada; QFNA (less than five percent), which includes our cereal, rice, pasta and other branded food businesses in the United States and Canada; PBNA (more than 30 %), which includes our beverage businesses in the United States and Canada; LatAm (about 10%), which includes all of our beverage, food and snack businesses in Latin America; Europe (more than 15%), which includes all of our beverage, food and snack businesses in Europe; AMESA (five percent), which includes all of our beverage, food and snack businesses in Africa, the Middle East and South Asia; and APAC (about five perccent), which includes all of our beverage, food and snack businesses in Asia Pacific, Australia and New Zealand, and China region.

FLNA makes, markets, distributes and sells branded snack foods. These foods include branded dips, Cheetos cheese-flavored snacks, Doritos tortilla chips, Fritos corn chips, Lay's potato chips, Ruffles potato chips and Tostitos tortilla chips.

QFNA makes, markets, distributes and sells cereals, rice, pasta and other branded products. QFNA's products include Aunt Jemima mixes and syrups, Cap'n Crunch cereal, Life cereal, Pasta Roni, Quaker Chewy granola bars, Quaker grits, Quaker oatmeal, Quaker rice cakes, Quaker simply granola and Rice-A-Roni side dishes.
PBNA makes, markets and sells beverage concentrates, fountain syrups and finished goods under various beverage brands including Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Mountain Dew, Pepsi, Propel, Sierra Mist and Tropicana.

Europe, LatAm and AMESA make, markets, distribute and sell a number of leading snack food brands including Cheetos, Chipita, Doritos, Lay's, Ruffles and Walkers, as well as many Quaker-branded cereals and snacks, through consolidated businesses.

APAC also makes, markets, distributes and sells beverage concentrates, fountain syrups and finished goods under various beverage brands including 7UP, Aquafina, Mirinda, Mountain Dew and Pepsi.

Business is supported by nearly 300 manufacturing, processing, and bottling plants worldwide.

Geographic Reach

The principal executive office is located in Purchase, New York and the facilities located in Plano, Texas, all of which are the company's most significant corporate properties.

Other properties are: FLNA's research and development facility in Plano, Texas; QFNA's food plant in Cedar Rapids, Iowa; PBNA's research and development facility in Valhalla, New York, and a Tropicana plant in Bradenton; Florida, LatAm's three snack plants in Mexico (one in Celaya and two in Vallejo; Europe's snack plant in Kashira, Russia, its dairy plant in Moscow, Russia, and its fruit juice plant in Zeebrugge, Belgium; AMESA's snack plant in Riyadh, Saudi Arabia; APAC's snack plant in Wuhan, China, primary concentrate plants in Cork, Ireland and in Singapore.

The US accounts for more than 55% of PepsiCo's sales. Important international markets for the company include Russia, Mexico, Canada, and the UK. PepsiCo is also active in emerging and developing markets, particularly China, India, and the Middle East.

Sales and Marketing

Advertising and other marketing activities, reported as selling, general and administrative expenses, totaled $4.7 billion in 2019, $4.2 billion in 2018 and $4.1 billion in 2017, including advertising expenses of $3.0 billion in 2019, $2.6 billion in 2018 and $2.4 billion in 2017.

PepsiCo's customers include wholesale distributors, grocery and convenience stores, mass merchandisers, membership stores, authorized independent bottlers, and food service distributors, including schools, stadiums, and restaurants. The company's snacks, beverages, and other products are brought to market through direct-store-delivery (DSD), customer warehouse, and distributor networks. DSD is especially well-suited to products that are restocked often and respond to in-store promotion and merchandising. Products are also available and sold directly to consumers on a growing number of company-owned and third-party e-commerce websites and mobile commerce applications.

The top five retail customers represented approximately 35% of 2019's net revenue in North America, with Walmart and its affiliates (including Sam's) representing approximately about 20%.

Financial Performance

The company's revenue increased by $2.5 billion to $67.2 billion compared to $64.7 billion in the prior year.

Net income in 2019 decreased by $5.2 billion to $7.1 billion compared to $12.5 billion primarily due to having provision for income taxes of about $2.0 billion.

Cash held by the company at the end of 2019 decreased by $5.2 billion to $5.6 billion compared to $10.8 billion in the prior year. Cash provided by operations was $9.6 billion while cash used for investing and financing activities were $6.4 billion and $8.5 billion, respectively.

Strategy

Winning with Purpose is designed to help the company meet the needs of their shareholders, customers, consumers, partners and communities, while caring for the company's planet and inspiring their associates.

This strategy is also designed to address key challenges facing their Company, including: shifting consumer preferences and behaviors; a highly competitive operating environment; a rapidly changing retail landscape, including the growth in e-commerce; continued macroeconomic and political volatility; and an evolving regulatory landscape.

To adapt to these challenges, PepsiCo intend to continue to focus on becoming Faster, Stronger, and Better.

Faster by winning in the marketplace, being more consumer-centric and accelerating investment for topline growth. This includes broadening their portfolios to win locally in convenient foods and beverages, fortifying the company's North American businesses, and accelerating their international expansion, with disciplined focus on markets where they see a strong likelihood of prevailing over the company's competition.

Stronger by continuing to transform Pepsico's capabilities, cost, and culture by leveraging scale and technology in global markets across their operations and winning locally. This includes continuing to focus on driving savings through holistic cost management to reinvest to succeed in the marketplace, developing and scaling core capabilities through technology, and building differentiated talent and culture.

Better by continuing to focus the company's sustainability agenda on helping to build a more sustainable food system and investing in six priority areas: next generation agriculture, water stewardship, plastic packaging, products, climate change, and people.

Mergers and Acquisitions

As it expands its portfolio of healthier products, PepsiCo in early 2019 acquired the CytoSport business from Hormel Foods for $465 million. The deal adds Muscle Milk and Evolve protein shakes, bars, and powders to its lineup. Later that year it agreed to acquire Pioneer Food Group, a South African consumer goods company whose brands include Weet-Bix, Liqui Fruit Juice, and Sasko bread, for $1.7 billion. The acquisition boosts PepsiCo's presence in South Africa and Sub-Saharan Africa.

In 2019, the company agreed to acquire BFY brands. It is the maker of PopCorners snacks. Upon closing, BFY Brands will report into PepsiCo's Frito-Lay North America division.

In 2020, the company entered an agreement to acquire Rockstar Energy Beverages ("Rockstar"), the popular energy drink maker, for $3.85 billion. Rockstar, founded in 2001, produces beverages that are designed for those who lead active lifestyles from athletes to rock star.

Company Background

Pharmacist Caleb Bradham invented Pepsi in 1898 in New Bern, North Carolina. He named his new drink Pepsi-Cola (claiming it cured dyspepsia, or indigestion) and registered the trademark in 1903.

Donald Kendall, who became Pepsi-Cola's president in 1963, turned the firm's attention to young people ("The Pepsi Generation"). It acquired Mountain Dew in 1964 and became PepsiCo in 1965, when it acquired Frito-Lay.

 

Pepsico, Inc.

700 Anderson Hill Rd
Purchase, NY 10577-1444
Phone: 1 (914) 253-2000

Firm Stats

Employer Type: Publicly Owned
Stock Symbol: PEP
Stock Exchange: , NASDAQ
SVP and CIO: Jody R. Davids
Vice Chairman, EVP, and CFO: Hugh F. Johnston
Chairman and CEO: Indra K. Nooyi
Employees (This Location): 1,500
Employees (All Locations): 267,000

Major Office Locations

Purchase, NY

Other Locations

Anchorage, AK
Birmingham, AL
Cullman, AL
Dothan, AL
Foley, AL
Madison, AL
Mobile, AL
Montgomery, AL
Tuscaloosa, AL
Tuscumbia, AL
Batesville, AR
Camden, AR
Conway, AR
Forrest City, AR
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Monticello, AR
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Casa Grande, AZ
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Alameda, CA
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Reading, PA
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Conway, SC
Florence, SC
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Sumter, SC
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