About Molson Coors Beverage Company USA LLC
MillerCoors is the US operating arm of beer giant Molson Coors Brewing Company (MCBC). It is home to some of the country's most popular brands, including flagship brews Coors Light and Miller Lite. Other brands include Blue Moon, Foster's, Icehouse, Keystone, and Redd's. The company's Tenth and Blake Beer division offers craft and specialty import brews. MillerCoors operates through the Coors and Miller breweries -- in Golden, CO, and Milwaukee, WI, respectively -- and some half a dozen other major facilities across the US. It was created in 2008 when SABMiller and MCBC combined their US portfolio in a joint venture; MCBC eventually took full ownership.
MillerCoors represents the US segment of parent company Molson Coors Brewing Company. That segment reported revenue of $7.3 billion in 2018, down 3% from the prior year, primarily driven by lower volume as fewer people drink beer. Operating income followed a similar path, falling 5% to $1.3 billion that year.
The US alcohol market is rapidly changing for large beer companies with evolving consumer tastes and increasing competition from wine, spirits, and craft beers and imports. In response, MillerCoors is focused on product innovation and reaching new or perhaps non-traditional audiences.
In 2019 the company added Arnie's Spiked Iced Tea and Arnie's Spiked Lemonade to its lineup; the noncarbonated beverages include real juice and natural tea. It also launched a line of sparkling cocktails that year under the Cape Line name. For 2020, MillerCoors has announced Saint Archer Gold, a light larger meant to directly challenge the popular Michelob Ultra.
With these new products as well as new marketing and advertising initiatives, the company is looking to entice different consumer groups to its products, including Millennials (who often eschew traditional beer), women, and people of Hispanic descent.
250 S Wacker Dr Ste 800
Chicago, IL 60606-5888
Phone: 1 (312) 496-2700
Employer Type: Privately Owned
Vice Chairman: Alan Clark
Chairman: Peter H. Coors
CEO: Gavin D. Hattersley
Employees (This Location): 800
Employees (All Locations): 4,500
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