2019 Vault Rankings
At a Glance
Well-known brand in the food product industry
Positive work/life balance and many flexible work options
Office politics and communication issues
A well-known producer of food products that provides employees with a flexible work environment in locations around the globe
About Mondelez International, Inc.
One of the world's largest snack companies, Mondelez International owns a pantry of billion-dollar brands such as Cadbury and Milka chocolates; LU, BelVita, and Oreo biscuits; Trident gum; and Tang powdered beverages. The company's portfolio includes global, national, and regional brands, many of which are more than 100 years old. Biscuits (cookies, crackers, and salted snacks) and chocolate account for most of the company’s sales. Mondelez, which operates in more than 80 countries and sells its products in some 150, generates most of its revenue outside the US.
Mondelez's portfolio of food and snack brands are organized into five product categories. Its two largest -- biscuits (cookies, crackers, and salted snacks) and chocolate -- together account for about 75% of total revenue. The remaining product categories include gum & candy (some 15%), cheese & grocery (more than 5%), and beverages (about 5%).
The company's multitude of brands include Cadbury, Milka, LU, BelVita, Oreo, Trident, Tang, Chips Ahoy!, Ritz, TUC/Club Social, Lacta, and Halls.
Mondelez's geographic representation is fairly balanced with Europe representing nearly 40% of revenue. North America and the AMEA region (Asia, Middle East, and Africa) contribute more than 25% and 20% of sales, respectively, with Latin America adding another 10%.
Illinois-based Mondelez has some 130 manufacturing and processing facilities in more than 50 countries, primarily in Europe and the AMEA region. It also has some 120 distribution centers, about 45% located in North America.
Its technical centers, which are focused on new product development, are located in Brazil, China, France, Germany, India, Mexico, Poland, Singapore, the UK, and the US.
Sales and Marketing
Mondelez sells its candy, snacks, and beverages through supermarket chains, wholesalers, supercenters, warehouse clubs, distributors, mass merchandisers, convenience stores, drug stores, and other retail food outlets. The company also sells through independent sales offices and agents in some of its international locations.
It reported $1.2 billion in advertising expenses in 2018, compared to $1.2 billion in 2017 and $1.4 billion in 2016.
Amid changing consumer attitudes toward snacking and the company's revamping of its portfolio, Mondelez has seen flat revenue for the past three years, following two years of declines. All told, revenue is down 24% since 2014. Net income has been more sporadic, but has been growing the last three years.
In 2018 the company reported revenue of $25.9 billion, about the same as the two prior years. Growth in its top two categories (biscuits and chocolate) was offset by declines in the other three categories. Similarly, strength in Europe and North America was offset by weakness in the AMEA region and Latin America.
Net income, however, rose 20% that year to $3.4 billion. The growth was primarily because of a $757 million gain on equity method transaction as a result of the change in Mondelez' ownership stake in Keurig Green Mountain after Keurig's merger with Dr Pepper Snapple Group.
Cash at the end of 2018 was $1.1 billion, an increase of $339 million from the prior year. Cash from operations contributed $3.9 billion to the coffers, while investing activities used $1.2 billion, mainly for capital expenditures. Financing activities used another $2.3 billion for dividends to stockholders and a stock repurchase program, among other items.
Mondelez has been focusing on its core brands (its Power Brands) and brands that appeal to changing consumer tastes as a key element of its growth strategy. It has launched healthier versions of some of its iconic brands, including Oreo and Ritz. In addition, the company has recently introduced new brands designed to appeal to the Millennial generation and others who prefer “better-for-you” snacks, including savory lines Good Thins and Vea. It anticipates healthier snacks (referred to as "well-being" items) will make up half its product portfolio by 2020.
The company is building out its snacking portfolio organically as well as through acquisitions. In 2018 and 2019 Mondelez announced investments in its global network of technical centers, which develop new products that respond to evolving consumer desires. It has a robust database of consumer research that details not just what snacks are popular, but when and how snacking takes place. Along with new product launches, Mondelez has made some key acquisitions in the past few years, while others (such as the possible purchase of Campbell Soup's Arnott's biscuit brand) have been abandoned.
As part of this focus on snacking brands, Mondelez has divested other businesses in recent years, starting with the combination of its coffee business into a joint venture back in 2015. In 2017 it sold its Australia and New Zealand grocery business, which includes the well-known Vegemite brand. The company sold its Kraft-branded cheese business in the Middle East and Africa to Arla Foods in 2019 and is considering the sale of its Philadelphia cream cheese business.
Mondelez is also in the midst of a restructuring program (called Simplify to Grow and running through 2022) that is designed to reduce overhead and supply chain costs.
Mergers and Acquisitions
In mid-2019 Mondelez agreed to take a majority stake in Perfect Snacks, maker of refrigerated protein bar Perfect Bar. The move bolsters the company's snacking business, particularly in the fast-growing snacking-on-the-go segment. Also that year it invested in high-quality snack maker Hu Master Holdings (parent of Hu Kitchen and Hu Products); the deal is part of Mondelez's innovative snacking initiative (SnackFutures), and the two companies plan to develop new wellness-oriented snacks.
It entered the fast-growing premium cookie market the prior year with the $500 million acquisition of Tate's Bake Shop. Tate's, headquartered in Long Island, NY, is known for its thin-and-crispy cookies made from simple, high-quality ingredients.
Mondelez was created in 2012 when the former Kraft Foods split off its global snacks business.
The Kraft tale began in 1903 when James L. Kraft began delivering cheese to Chicago grocers. His four brothers joined in, forming the J.L. Kraft & Bros. Company, in 1909. By 1914 the company had opened a cheese factory and was selling cheese across the US. Kraft developed its first blended, pasteurized cheese the following year.
Kraft went public in 1924.
3 Parkway North Blvd STE 300
Deerfield, IL 60015-2565
Phone: 1 (847) 943-4000
Employer Type: Publicly Owned
Stock Symbol: MDLZ
Stock Exchange: , NASDAQ
EVP and CFO: Brian T. Gladden
Chairman: Irene B. Rosenfeld
CEO and Director: Dirk Van de Put
Employees (This Location): 2,000
Employees (All Locations): 80,000
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