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About Johnsonville, LLC

Johnsonville Sausage has found the missing link to family meals. It makes a variety of top-selling fresh, pre-cooked, and smoked sausage products. The company's portfolio includes bratwurst, breakfast links and bulk rolls, meatballs, chorizo, and smoked and Italian sausage. Other products are snack sausages and ground sausage. The company's link and bulk sausage meats are sold primarily through grocery stores and foodservice operators. Johnsonville's sausage is available in more than 45 countries worldwide. Additionally, it serves more than 140 professionals throughout the U.S The privately-owned company was founded by Ralph F. Stayer in 1945.

Operations

The company's products are brats, Italian sausage, smoke-cooked links, breakfast sausage, summer sausage, and meatballs, among others. Johnsonville Sausage also offers breakfast product options as well as food service.

Geographic Reach

From its base in Sheboygan Falls, Wisconsin, Johnsonville Sausage sells its products in all 50 states and more than 45 countries, including China, Philippines, Singapore, Korea, Japan, Mexico and Canada.

Sales and Marketing

To sustain its export sales, Johnsonville tailors its sausage to fit national tastes. For example, in Canada, the company's bratwursts are flavored with honey and garlic. In Mexico its meats are made extra spicy. And in Asian markets, it's sold based on its popular cooking style and flavors. Furthermore, it caters to more than 140 professional, college and semi-pro sports stadiums throughout the US.

Strategy

In September 2020, Johnsonville, LLC has purchased the 200,000 square-foot facility that has been the manufacturing hub for sock maker Wigwam Mills in Sheboygan. Johnsonville will use the additional space to expand its cooking innovations and produce more of its fully cooked sausage products. This segment of the business has seen strong growth over the last few years, exceeding Johnsonville's current manufacturing capacity on its main campus in Sheboygan Falls. 

Johnsonville will lease back the building to Wigwam through the end of 2020, as Wigwam relocates its headquarters, manufacturing and outlet store to a leased space in the former Franzen Graphics facility along highway 42 on Sheboygan's northside. In 2021, Johnsonville plans to start construction to adapt the building for sausage manufacturing and expects to begin operations in early 2022.

To further boost growth, Johnsonville is now offering foodservice operators the chance to grow their breakfast sales with the launch of its first-ever, premium breakfast sausage lineup designed specifically for the foodservice industry. It is the company's goal for foodservice operators who add Johnsonville their menu can yield wide consumer appeal while creating a powerful point of difference in the competitive breakfast market segment. It believes that brand recognition can help operators improve their breakfast traffic and their sales.

Mergers and Acquisitions

In mid-2020, the company acquires PrimaBaguz, a manufacturer of premium HALAL frozen meat based products headquartered in Malaysia. The acquisition cost is $41.9 million. This acquisition will help Johnsonville Sausage to expand its footprint in south-east Asia.

Johnsonville, LLC

N6928 Johnsonville Way
Sheboygan Falls, WI 53085
Phone: 1 (920) 453-6900

Firm Stats

Employer Type: Privately Owned
CEO: Nick Meriggioli
President: William Morgan
Chairman: Ralph C. Stayer
Employees (This Location): 150
Employees (All Locations): 1,600

Major Office Locations

Sheboygan Falls, WI

Other Locations

Holton, KS
Watertown, WI