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About House of Raeford Farms, Inc.

At House of Raeford Farms, a turkey can become a meatloaf, a pot roast, or a ham; a chicken can be transformed into fajitas, lunch meat, or a dog-on-a-stick. The family-owned and led poultry processor supplies fresh, frozen, and ready-to-serve chicken and turkey products to retail stores, educational institutions, and foodservice providers. It offers a full lineup of whole, cut-up, ground, and boneless and bone-in meat products, as well as smoked and breaded cutlets, and packaged entrees. Among the largest poultry processors in the US, Raeford operates from facilities in the southeastern US. The company was established as a turkey producer, adding chicken to its menu in 1959.

Operations

The company offers various products from fresh chicken, and processed chicken including fajita strips, mini-corndog nuggets, rotisserie pulled chicken, and nuggets from brands including House of Raeford, Speedy Bird, and Filet of Chicken.

Geographic Reach

North Carolina-based, Raeford has processing plants and facilities in Georgia, Louisiana, North Carolina, and South Carolina.

Sales and Marketing

The company serves retailers, educational institutions, restaurants, diners, and quick-service eateries

Strategy

Recently, local government "Stay-at-Home" orders are causing consumers to stock their freezers with meat products more than normal.  Because of the demand, there have been shortages of chicken occurring in the marketplace. House of Raeford has decided to get creative and bring their premier chicken products to areas easily serviced by its locations. Refrigerated trailers stationed in designated areas provide easy pickup for customers looking for everything from boneless breast and thighs to tenders and wings. While practicing social distancing, individuals never leave their car – House of Raeford personnel safely take the order, receive payment, and deliver the fresh product to the customer's vehicle.  

The company knows it has been difficult in recent weeks to not only find but also, in some cases, afford certain food products.  It hopes this opportunity will be helpful to families as the nation continues to recover from this pandemic.

Company Background

The poultry producer was founded by the Johnson family and traces its history to the 1930s. The company is currently run by the third-generation of the family, including CEO Robert Johnson.

House of Raeford Farms, Inc.

3333 S US Highway 117
Rose Hill, NC 28458-8493
Phone: 1 (910) 289-3191

Firm Stats

Employer Type: Privately Owned
Chairman: E. Marvin Johnson
President and CEO: Robert C. Johnson
CFO: Ken Qualls
Employees (This Location): 1,500
Employees (All Locations): 6,000

Major Office Locations

Rose Hill, NC

Other Locations

Forest Park, GA
Raeford, NC
Teachey, NC
Wilmington, NC
Greenville, SC
Nesmith, SC
West Columbia, SC