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About House of Raeford Farms, Inc.

At House of Raeford Farms, a turkey can become a meatloaf, a pot roast, or a ham; a chicken can be transformed into fajitas, lunch meat, or a dog-on-a-stick. The family-owned and led poultry processor supplies fresh, frozen, and ready-to-serve chicken and turkey products to retail supermarkets, in-store delis, and foodservice providers. It offers a full lineup of whole, cut-up, ground, and boneless and bone-in meat products, as well as smoked and breaded cutlets, and packaged entrees. Its House of Raeford and Lakewood Plantation brands are sold throughout the US and in certain international markets. Among the largest poultry processors in the US, Raeford operates from facilities in the southeastern US.

Operations

The company was established as a turkey producer, adding chicken to its menu in 1959. Chicken products now account for some 90% of overall revenue.

Geographic Reach

Raeford has processing plants and facilities in Georgia, Louisiana, North Carolina, and South Carolina.

Sales and Marketing

The company counts several big-name restaurants among its list of clients, including Applebee's, Ruby Tuesday, Smokey Bones, and Olive Garden.

Strategy

In 2013 the company began to exit the commodity turkey growing and slaughter business as it increases its focus on chicken production volumes and fully cooked turkey and chicken product lines over the next several years. The restructuring resulted in the closure of a turkey hatchery in Rose Hill, North Carolina, and a turkey slaughter plant that employed nearly 1,000 in Raeford, North Carolina, among other operations.

Looking to support its focus on chicken, Raeford in 2014 bought the Speedy Bird trademark and opened a 64,000-sq.-ft. processing plant in Mocksville, North Carolina, that produces fully-cooked chicken products, such as fully-cooked chicken sausage and burgers, grill-marked fajita strips and filets, and whole muscle and formed chicken tenders, filet wings, nuggets, and patties.

Mergers and Acquisitions

Raeford in 2014 inked a deal to purchase Georgia-based Filet of Chicken from Flagship Food Group LLC.

Company Background

The poultry producer was founded by the Johnson family and traces its history to the 1930s. The company is currently run by the third-generation of the family, including CEO Robert Johnson.

House of Raeford Farms, Inc.

3333 HWY 117 N
Rose Hill, NC 28458
Phone: 1 (910) 289-3191

Stats

Employer Type: Privately Owned
Chairman: E. Marvin Johnson
President and CEO: Robert C. Johnson
CFO: Ken Qualls
Employees (This Location): 1,500
Employees (All Locations): 6,000

Major Office Locations

Rose Hill, NC

Other Locations

Forest Park, GA
Raeford, NC
Teachey, NC
Wilmington, NC
Greenville, SC
Nesmith, SC
West Columbia, SC