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About Frito-Lay North America, Inc.

Frito-Lay is the undisputed chip champ of North America. The company makes some of the best-known and top-selling savory snacks in the US, including Cheetos, Doritos, Fritos, Lay's, Ruffles, SunChips, and Tostitos. On the sweet side, Frito-Lay makes Grandma's cookies, Funyuns onion-flavored rings, Cracker Jack candy-coated popcorn, and Smartfood popcorn. It also makes a line of chips under the Baked brand, which is marketed as having less fat than other chips. Owned by PepsiCo, Frito-Lay North America's products are sold to distributors and retailers across the US and Canada and account for about a quarter of the soda maker's sales. Frito-Lay's sales in Mexico are reported within PepsiCo's Latin America Foods segment.

Financial Performance

Frito-Lay North America's sales and operating profit have been steadily growing in recent years with revenue up 13% and operating profit up 24% since 2014.

In 2018 the company reported revenue of $16.3 billion, up 3% from the prior year. The growth was almost entirely organic, the result of effective pricing strategy and volume increases (in variety packs and the Doritos brand particularly). 

Operating profit that year was $5 billion, up 4% from 2017, as a result of revenue growth and productivity savings. 

 

Strategy

Although Frito-Lay holds a dominant position in the fragmented snack market in North America, it still recognizes the need to innovate to keep its product lines fresh and in the minds -- and hands -- of consumers. In 2019, for example, the company introduced bite-sized, poppable snacks called Flavor Shots; the four flavors include Cheetos Flamin' Hot Asteroids, Doritos Fiery Habanero Triangles, Doritos Nacho Cheese Nuts, and Doritos Flamin' Hot Nacho Cheese Nuts.

Continuing concern about obesity and health has also led Frito-Lay to introduce new more nutritious snacks. In late 2018 it rolled out the IMAG!NE line of snacks, marketed to parents for their kids. The products -- which include Yogurt Crisps and Cheese Stars -- are meant to provide easy snacking options that feature wholesome, natural ingredients such as cheese, fruit, and yogurt. The company has previously offered lower-sodium versions of many of trademark chips, including Lay's and Ruffles potato chips, Tostitos tortilla chips, and Fritos corn chips.

Frito-Lay North America, Inc.

7701 LEGACY DR
Plano, TX 75024-4099
Phone: 1 (972) 334-7000

Stats

Employer Type: Privately Owned
CFO: Hari Avula
CEO, Pepsico North America: Albert P. Carey
President and COO: Vivek Sankaran
Employees (This Location): 3,000
Employees (All Locations): 40,000

Major Office Locations

Plano, TX

Other Locations

Anchorage, AK
Birmingham, AL
Cullman, AL
Dothan, AL
Foley, AL
Madison, AL
Mobile, AL
Montgomery, AL
Tuscaloosa, AL
Tuscumbia, AL
Conway, AR
Forrest City, AR
Hot Springs, AR
Jonesboro, AR
Little Rock, AR
Lowell, AR
Midway, AR
Russellville, AR
Searcy, AR
Casa Grande, AZ
Kingman, AZ
Phoenix, AZ
Tempe, AZ
Tucson, AZ
Yuma, AZ
Alameda, CA
Angels Camp, CA
Bakersfield, CA
Bloomington, CA
Brisbane, CA
City Of Industry, CA
Concord, CA
Durham, CA
El Segundo, CA
El Toro, CA
Fairfield, CA
Foothill Ranch, CA
Fort Bragg, CA
Fresno, CA
Lakeport, CA
La Mirada, CA
Lancaster, CA
Manteca, CA
Modesto, CA
Nipomo, CA
North Palm Springs, CA
Rancho Cucamonga, CA
Redding, CA
Salinas, CA
San Diego, CA
San Jose, CA
San Rafael, CA
Sylmar, CA
Torrance, CA
Ventura, CA
Victorville, CA
Visalia, CA
Vista, CA
Watsonville, CA
West Sacramento, CA
Yreka, CA
Yuba City, CA
Denver, CO
Fort Collins, CO
Grand Junction, CO
Dayville, CT
Milford, CT
Norwich, CT
South Windsor, CT
Waterbury, CT
Bradenton, FL
Brooksville, FL
Chipley, FL
Daytona Beach, FL
Fort Myers, FL
Fort Pierce, FL
Fort Walton Beach, FL
Gainesville, FL
Hernando, FL
Jacksonville, FL
Key West, FL
Lakeland, FL
Medley, FL
Midway, FL
Orlando, FL
Palatka, FL
Panama City, FL
Pensacola, FL
Pompano Beach, FL
Rockledge, FL
Seminole, FL
Starke, FL
Tampa, FL
West Palm Beach, FL
Albany, GA
Atlanta, GA
Augusta, GA
Brookhaven, GA
Brunswick, GA
Byron, GA
Canton, GA
Columbus, GA
Eatonton, GA
Gainesville, GA
Griffin, GA
Jesup, GA
Kathleen, GA
Lawrenceville, GA
Newnan, GA
Perry, GA
Savannah, GA
Soperton, GA
Tifton, GA
Valdosta, GA
Waipahu, HI
Cedar Falls, IA
Clinton, IA
Davenport, IA
Grimes, IA
Grinnell, IA
Marshalltown, IA
Mason City, IA
West Burlington, IA
Boise, ID
Mountain Home, ID
Pocatello, ID
Sagle, ID
Twin Falls, ID
Carol Stream, IL
Champaign, IL
Decatur, IL
Dekalb, IL
Granite City, IL
Machesney Park, IL
Manteno, IL
Marion, IL
Northbrook, IL
Oak Forest, IL
Peoria, IL
Rock Falls, IL
Sidney, IL
Springfield, IL
Streator, IL
Summit Argo, IL
Wauconda, IL
Bloomington, IN
Chesterfield, IN
Evansville, IN
Fort Wayne, IN
Frankfort, IN
Indianapolis, IN
Kokomo, IN
Lafayette, IN
Merrillville, IN
Mishawaka, IN
Terre Haute, IN
Vincennes, IN
Coffeyville, KS
Hays, KS
Shawnee Mission, KS
Topeka, KS
Wathena, KS
Wichita, KS
Allen, KY
Baxter, KY
Bowling Green, KY
Corbin, KY
Elizabethtown, KY
Erlanger, KY
Hazard, KY
Hopkinsville, KY
Lexington, KY
Louisville, KY
Owensboro, KY
Somerset, KY
Alexandria, LA
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Franklin, LA
Harahan, LA
Lacombe, LA
Lake Charles, LA
Shreveport, LA
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West Monroe, LA
Avon, MA
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Chicopee, MA
Pittsfield, MA
Pocasset, MA
Wilmington, MA
Worcester, MA
Aberdeen, MD
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Frederick, MD
Salisbury, MD
Williamsport, MD
Auburn, ME
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Oakland, ME
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Alpena, MI
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Battle Creek, MI
Bronson, MI
Byron Center, MI
Cadillac, MI
Escanaba, MI
Flint, MI
Jackson, MI
Lansing, MI
Ludington, MI
Marysville, MI
Mount Pleasant, MI
Muskegon, MI
Negaunee, MI
Paw Paw, MI
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Saginaw, MI
Southgate, MI
Sterling Heights, MI
Traverse City, MI
Albert Lea, MN
Bemidji, MN
Fergus Falls, MN
Hermantown, MN
Hutchinson, MN
Marshall, MN
Minneapolis, MN
Owatonna, MN
Rochester, MN
Sauk Rapids, MN
Bridgeton, MO
Columbia, MO
Farmington, MO
Hazelwood, MO
Hollister, MO
Kansas City, MO
Mountain View, MO
Poplar Bluff, MO
Springfield, MO
Columbus, MS
Corinth, MS
Greenwood, MS
Gulfport, MS
Jackson, MS
Meridian, MS
Philadelphia, MS
Vicksburg, MS
Belgrade, MT
Billings, MT
Helena, MT
Kalispell, MT
Missoula, MT
Charlotte, NC
Fayetteville, NC
Granite Falls, NC
Greensboro, NC
Greenville, NC
Jacksonville, NC
Jonesville, NC
Kings Mountain, NC
La Grange, NC
Roanoke Rapids, NC
Salisbury, NC
Wilmington, NC
Fargo, ND
Grand Forks, ND
Minot, ND
Gothenburg, NE
La Vista, NE
Lincoln, NE
Norfolk, NE
North Platte, NE
Dover, NH
Londonderry, NH
Burlington, NJ
Dover, NJ
Marmora, NJ
Somerset, NJ
Toms River, NJ
Albuquerque, NM
Farmington, NM
Gallup, NM
Hobbs, NM
Roswell, NM
Fallon, NV
North Las Vegas, NV
Sparks, NV
Batavia, NY
Binghamton, NY
Bronx, NY
East Syracuse, NY
Elmira, NY
Halfmoon, NY
Marcy, NY
Mount Kisco, NY
New Paltz, NY
Potsdam, NY
Ridgewood, NY
Rochester, NY
Williamsville, NY
Wyandanch, NY
Akron, OH
Canton, OH
Chillicothe, OH
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Columbus, OH
Dayton, OH
Defiance, OH
Hubbard, OH
Martins Ferry, OH
Mason, OH
Maumee, OH
New Riegel, OH
Ontario, OH
Sabina, OH
Salem, OH
Warren, OH
West Chester, OH
Wooster, OH
Elk City, OK
Fort Gibson, OK
Lawton, OK
Mcalester, OK
Oklahoma City, OK
Tulsa, OK
Bend, OR
Central Point, OR
Eugene, OR
Hermiston, OR
Hood River, OR
Portland, OR
Roseburg, OR
Salem, OR
Tualatin, OR
Aston, PA
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Cranberry Township, PA
Du Bois, PA
Easton, PA
Erie, PA
Gettysburg, PA
Harrisburg, PA
Johnstown, PA
Lancaster, PA
Moosic, PA
New Oxford, PA
Reading, PA
Williamsport, PA
York, PA
Cranston, RI
Anderson, SC
Conway, SC
Florence, SC
Fort Mill, SC
Greenville, SC
Greer, SC
North Charleston, SC
West Columbia, SC
Aberdeen, SD
North Sioux City, SD
Tea, SD
Chattanooga, TN
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Dandridge, TN
Fayetteville, TN
Harriman, TN
Jackson, TN
Knoxville, TN
Lawrenceburg, TN
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Morristown, TN
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Tullahoma, TN
Addison, TX
Amarillo, TX
Arlington, TX
Austin, TX
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Belton, TX
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Corpus Christi, TX
Dallas, TX
Del Rio, TX
Eagle Pass, TX
El Paso, TX
Fort Worth, TX
Garland, TX
Grand Prairie, TX
Harlingen, TX
Hillsboro, TX
Houston, TX
Irving, TX
Jasper, TX
Katy, TX
Laredo, TX
Longview, TX
Lubbock, TX
Marble Falls, TX
Mexia, TX
Midland, TX
Monahans, TX
Paris, TX
Pharr, TX
Plainview, TX
Plano, TX
Rosenberg, TX
San Angelo, TX
San Antonio, TX
San Marcos, TX
Sherman, TX
Tyler, TX
Uvalde, TX
Victoria, TX
Waco, TX
Wake Village, TX
Webster, TX
Wichita Falls, TX
Price, UT
Salt Lake City, UT
Springville, UT
Charlottesville, VA
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Danville, VA
Harrisonburg, VA
Lorton, VA
Lynchburg, VA
Manassas Park, VA
Newport News, VA
Richmond, VA
Salem, VA
Winchester, VA
Barre, VT
White River Junction, VT
Burlington, WA
Clarkston, WA
Everett, WA
Ferndale, WA
Kennewick, WA
Longview, WA
Montesano, WA
Moses Lake, WA
Olympia, WA
Port Angeles, WA
Port Orchard, WA
Redmond, WA
Spokane Valley, WA
Sunnyside, WA
Vancouver, WA
Walla Walla, WA
Yakima, WA
Altoona, WI
Baraboo, WI
Beloit, WI
Eagle River, WI
Kaukauna, WI
Madison, WI
Menomonee Falls, WI
Oostburg, WI
Rhinelander, WI
Richland Center, WI
Roberts, WI
Spooner, WI
Stevens Point, WI
Three Lakes, WI
Union Grove, WI
West Bend, WI
West Salem, WI
Fairmont, WV
Huntington, WV
Mount Hope, WV
Poca, WV