About Diamond Foods, LLC
Diamond Foods is a major culinary nut company with the leading share in the US branded nut market. Its raw and unflavored produce is used by baking and produce departments and targets consumers who use nuts in cooking, baking, snacking, and making beverages. Retail customers include Albertsons and Wal-Mart. Diamond Foods has changed hands several times in recent years, with Snyder's-Lance buying its snack business and Blue Road Capital acquiring the traditional nut-growing business in 2017.
Strategy
Diamond of California's growth strategy is to create a modern brand that captures the consumer desire to incorporate more plant-based products in consumers' diets, for reasons including health and wellness, taste, texture and variety. It is overhauling its brand, including product, packaging, pricing, placement, marketing, and product development. On the marketing front, it has started working with social media influencers in conjunction with a San Francisco-based PR agency.
Company Background
In February 2012, Diamond Food's bid to acquire Pringles from
1050 Diamond St
Stockton, CA 95205-7020
Phone: 1 (209) 467-6000
Employer Type: Privately Owned
Supply Chain Management: Gaby Gonzalez
Deductions Coordinator: Heidi Ojeda
Jd Edwards Developer: Matthew Sullivan
Employees (This Location): 575
Employees (All Locations): 1,696
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