About Bruce Foods Corporation
Bruce Foods was Cajun long before Cajun was hot. Its Original Louisiana Hot Sauce is a top-selling variety nationwide (alongside
Geographic Reach
Based in Louisiana Bruce Foods distributes its 350-plus products to grocery stores throughout the US and in more than 100 countries. The food manufacturer has plants in New Iberia, Louisiana, and El Paso, Texas.
Sales and Marketing
As part of the Bruce Foods research and development program, the company caters to its retail and food service customers by formulating new recipes and coming up with new menu ideas. It formulates recipes for its company website, product label promotions, recipe cards, holiday pamphlets, magazine, newspapers, national chain restaurants, healthcare facilities, and educational institutions. Outcomes of this effort include Sweet Potato, Shrimp, and Jalapeno Bisques; Chipotle and Chevre Polenta Cakes; Buffalo Catfish Wraps; and Lemon Butter Garlic Vinaigrette. It also offers its customers custom formulation.
Strategy
Following the sale in late 2013 of its canned vegetables business and two of its four manufacturing plants, Bruce Foods is focusing on growing its other product lines, including Louisiana Hot Sauce and Louisiana Gold, Mexene Chili, and Cajun Injector marinades. The company kept its two remaining plants, located in New Iberia and El Paso,
Mergers and Acquisitions
In December 2013 Bruce Foods sold its canned vegetables business to South Carolina's
Bruce Foods extended its reach into cooking oil by acquiring the Summerfield and Summer Oaks cooking oil brands from Summerfield, based in Birmingham, Alabama, in 2010. Bruce Foods bought the maker of peanut oil and cottonseed oil products to supplement its items that are intended for kitchen or outdoor use.
221 Southpark Rd Ste A1
Lafayette, LA 70508-3611
Phone: 1 (337) 365-8101
Employer Type: Privately Owned
Employees (This Location): 890
Employees (All Locations): 900
Lafayette, LA
El Paso, TX