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About Alpha Baking Co., Inc.

Rolls, buns, and twists -- Alpha Baking is one shapely baker. Known for its Chicago-style poppy seed hot dog bun, the company produces a variety of breads and bread products. It distributes fresh bread in the Midwest and frozen bread across the rest of the country. Alpha Baking offers rye, sourdough, Hawaiian, Italian, and French loaves, as well as dinner rolls, hamburger and hot dog buns, and bagels. Alpha Baking distributes its products to supermarkets (such as Jewel-Osco and Food 4 Less), club stores (Sam's Club), and other major retailers (Wal-Mart and Target), as well as food service suppliers and other institutions. Alpha Baking was established in 1979.


Alpha Baking boasts a nationwide distributor network and an extensive line of breads, buns, and rolls. The company is a certified kosher baker, operating more than five bakeries, and about 20 production lines. 

In general, Alpha Baking offers direct store delivery (DSD) service. It has Frozen Foodservice division offers a full line of quality bread, buns, rolls and sweet goods nationwide. In terms of brands, it includes trusted and well-established brands such as S. Rosen's, Mary Ann, Natural Ovens Bakery, Kreamo, Golden Hearth, and Castle. 

Geographic Reach

Alpha Baking has six production plants – three in Chicago, Illinois, one in La Porte, Indiana, one in Manitowoc, Wisconsin, and one in Grand Rapids, Michigan. The company's headquarters is located in Chicago.

Sales and Marketing

Alpha Baking distributes its products directly to grocery stores, warehouse stores, and major retailers, such as ubiquitous Wal-Mart and Target. It also sells its baked goods to national restaurant chains, quick service restaurants, schools, institutions, and major league sports franchises. Its S. Rosen retail products are sold via direct store delivery throughout the Midwest including stores such as Jewel-Osco, Dominick's, Cub, Treasure Island, and others.  

Company Background

Amid the deep recession in the US, Alpha Baking was granted a five-year tax abatement in 2009 to purchase a replacement hamburger bun oven for its Indiana production center. The factory's existing oven was nearing the end of its 20-year lifespan and had failed to meet consistent baking standards for Alpha Baking's largest customer (accounting for more than 50% of revenue). To avoid job losses, local government officials agreed to tax abatement. The company has also been working to keep spending on its ingredients (such as wheat) under control as prices swing on the speculative and erratic commodity futures markets.

Alpha Baking Co., Inc.

5001 W Polk St
Chicago, IL 60644-5249
Phone: 1 (773) 261-6000

Firm Stats

Employer Type: Privately Owned
SVP Operations: David Granger
Chairman and CEO: Michael L. Marcucci
President: Lawrence L. Marcucci
Employees (This Location): 570
Employees (All Locations): 1,000

Major Office Locations

Chicago, IL

Other Locations

Bloomington, IL
Morton, IL
Northbrook, IL
Hammond, IN
Indianapolis, IN
La Porte, IN
South Bend, IN
Benton Harbor, MI
Cudahy, WI