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About Kqed Inc.

Public interest is a big concern for this West Coast broadcasting company. Publicly financed TV and radio broadcaster KQED serves the Northern California area through its flagship KQED Public Television 9 station. KQED produces and broadcasts educational programming focused on arts, science, and the humanities, as well as public interest shows highlighting local, national, and international issues. It creates most of its own programming but also specializes in broadcasting independent films and programs from PBS and other distributors. In addition, KQED Public Radio broadcasts to listeners across San Francisco and Sacramento, and its website provides event listings, resources, polls, podcasts, and blogs.

Operations

KQED serves the people with a community-supported alternative to commercial media. The company provides citizens with the knowledge needed to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share stories. The company has four businesses, such as Public Television, Public Radio, Interactive and Education. 

KQED Public Television 9 is one of the nation's most-watched public television stations during primetime. KQED broadcasts the best available programs from PBS, APT, and other distributors, and also produces its own unique national and local programs, series, and specials. 

KQED Public Radio, home of Forum with Michael Krasny and The California Report, is one of the most-listened-to public radio stations in the nation with an award-winning news and public affairs program service. Listen on 88.5 FM in San Francisco, 89.3 FM in Sacramento, 88.3 FM in Santa Rosa and 88.1 FM in Martinez. KQED Public Radio 88.5 FM and 89.3 FM also broadcast in analog and HD Radio technology.

KQED Interactive develops content and applications for digital platforms and mobile devices. The website hosts online services for KQED Public Television, Public Radio, and Education, and serves as a community convener, providing event listings, resources, online polls, podcasts, blogs and other items of timely interest. 

KQED Education fulfills by engaging educators in schools, colleges, universities, and informal learning environments and supporting utilization of PBS and KQED content.

Geographic Reach

KQED serves the people of Northern California with a community-supported alternative to commercial media. Headquartered in San Francisco, reaches about ten countries and beyond.

Sales and Marketing

KQED promotes products through its website, television, and radio. The company broadcasts the best available programs from PBS, APT, and other distributors, and also produces its own unique national and local programs, series, and specials. The company streams programs live and download archives and audio podcasts at kqed.org, featuring unique content on one of the most-visited station sites in public broadcasting. 

Financial Performance

KQED reported $85 million in total revenues, support and other changes in 2019, an 8% increase from the prior year. 

KQED had $35.3 million in cash and equivalents in 2019, a $2.9 million increase from the year prior. Operating activities generated $10 million to the coffers, while financing activities provided another $12.7 million from proceeds restricted for the purchase of property and equipment and contributions restricted for investment in perpetuity. Investing activities used $19.8 million, mainly for purchases of investments and purchases of property and equipment.

 

Strategy

KQED informs, inspires, and involves. Its television, radio, digital media, and educational services change lives for the better and help individuals and communities achieve their full potential. KQED combines media, journalism, and technology for the common good, and it aspires to be the leading convener of civic dialogue in the Bay Area.  

In early 2020, KQED led a public radio collaboration, which included KPBS, CapRadio, KPCC/LAist, and KCRW as anchor stations and NPR as the state-wide newsroom's national partner. The collaborative effort will ensure California citizens have accurate, independent and important news from across the state, which can only improve democracy. 

KQED's more recent initiatives involve empowering and supporting teachers during distance learning and beyond. In September 2020, KQED, PBS SoCal and California County Superintendents Educational Services Association, in partnership with eight other California public media stations founded a new coalition, the California Public Media Education Service. This coalition puts the educational resources from multiple California public media stations all in one place for teachers to easily browse and use, regardless of which region they might live in.

Kqed Inc.

2601 Mariposa St
San Francisco, CA 94110-1426
Phone: 1 (415) 864-2000

Firm Stats

Employer Type: Privately Owned
Chairman: Anne Avis
Vice Chairman: Lee Caraher
Vice Chairman: Scott Dettmer
Employees (This Location): 258
Employees (All Locations): 266

Major Office Locations

San Francisco, CA

Other Locations

Sacramento, CA
San Jose, CA