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About Cinemark Usa, Inc.

Showing films is where Cinemark Holdings really makes its mark. One of the largest movie exhibitor in the US, Cinemark has more than 6,000 screens in over 550 theaters in the US and Latin America. The company prefers to build new theaters, reinvesting and acquiring existing theaters where the Cinemark theater is the only game in town. As part of the Digital Cinema Distribution Coalition joint venture with certain exhibitors and distributors, Cinemark's US theaters receive films and other media via satellite. The company generates majority of its revenue domestically.


Cinemark generates about 55% of its revenue from admissions, recognized when showtime for a purchased movie ticket has passed. Foods, drinks and other products sold to consumers are recognized as concessions' revenues that account for roughly 35%. The remaining revenue comes from other ancillary sources such as screen advertising sales and other marketing activities, meeting rentals, and video games located in theater lobbies.

Geographic Reach

Cinemark is based in Texas and is organized in two reportable business segments based on location: US markets and International markets.

The company's U.S. markets operate theaters in more than 40 states that generate almost 80% of revenue. Its top 25 U.S. markets include San Francisco Bay Area, Dallas, Houston, Salt Lake City, Sacramento, Cleveland, Austin and Las Vegas. Of the company's over 340 US theaters, more than 85 are in Texas, over 65 in California and almost 30 in Ohio. International markets account for more than 20% of revenue and include operations in about 15 countries, including Argentina, Brazil, Bolivia, Chile, Colombia, Costa Rica, Curacao, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, and Panama. The company has almost 210 international theaters; more than 85 are in Brazil, over 35 in Colombia and more than 20 in Argentina.

Sales and Marketing

The company generally markets its theaters and special events through email, organic and paid digital advertising, and radio and TV advertising.

Cinemark also offers gift cards, which can be bought through the company's website and phone application, and a loyalty program called Movie Fan that rewards frequent guests while enabling it to collect data about guest preferences. It has another program, Movie Club, a subscription membership program that allows US customers to sign up for discounts on concessions.

In addition, the company's joint venture, AC JV, LLC, with Regal and AMC provides marketing and distribution of live and pre-recorded sports programs, concerts from performing arts companies such as the Metropolitan Opera, live in-theater gaming, and other special events.

Financial Performance

Regal Entertainment's revenue has been growing over the last five years. It has an overall growth of 15%. Its net income declined in the last couple of years after a rise in the past three years. It has an overall decline of 12%.

In fiscal 2019 sales increased 2% to $3.3 billion. Revenue from admissions, concessions and other have all increased.

Net income fell 10% to $191.4 million compared to 213.8 million in 2018.

End of year cash and cash equivalents totaled $522.5 million. Cash from operations in 2019 was $529 million. Cash used in investing and financing activities were $410.5 million and $158 million.


Cinemark's primary objective is to attract and expand audiences to maximize attendance and box office, and then pursue monetization opportunities to capture additional ancillary revenue. The company is focused on the following strategies to accomplish this goal:

Providing an Extraordinary Guest Experience. Cinemark differentiates its theatres by focusing on various initiatives that continuously enhance the in-theatre guest experience. The company has a market-adaptive approach with its theatre amenities, including Luxury Lounger recliner seats, exhibitor-branded premium large format, XD, and expanded food and beverage offerings.

Enhancing Overall Guest Engagement. Cinemark offers loyalty and subscription programs that help provide a personalized experience, continued investment in our website and mobile app features and tailored custom interactions.

Pursuing Organic and Synergistic Growth Opportunities and Maintaining Core Circuit. The company continually utilizes its cash flows from operations to invest in its circuit with a focus on new and exciting ways to attract guests.

Company Background

Lee Roy Mitchell and partner Paul Broadhead founded Cinemark in 1985. By the end of 1989, Cinemark had about 660 screens in 18 states. The company spent several decades constructing its own theaters and expanding through acquisitions to became one of the nation's leading movie theater chains.

Cinemark Usa, Inc.

3900 Dallas Pkwy Ste 500
Plano, TX 75093-7865
Phone: 1 (972) 665-1000

Firm Stats

Employer Type: Publicly Owned
General Manager: Brenda Locketz
Chb: Lee Roy Mitchell
Admin Asst: Lena Wadlington
Employees (This Location): 185
Employees (All Locations): 20,000

Major Office Locations

Plano, TX

Other Locations

Benton, AR
Conway, AR
Little Rock, AR
Sierra Vista, AZ
Cathedral City, CA
Chico, CA
Chino, CA
Danville, CA
Elk Grove, CA
Fremont, CA
Hanford, CA
Huntington Beach, CA
La Mirada, CA
Lancaster, CA
Long Beach, CA
Milpitas, CA
Palmdale, CA
Redding, CA
Tracy, CA
Victorville, CA
Yuba City, CA
Colorado Springs, CO
Denver, CO
Fort Collins, CO
Greeley, CO
Pueblo, CO
Wilmington, DE
Jacksonville, FL
Tallahassee, FL
Fayetteville, GA
Ames, IA
Bourbonnais, IL
Downers Grove, IL
Melrose Park, IL
Indianapolis, IN
Shawnee Mission, KS
Ashland, KY
Lexington, KY
Louisville, KY
Paducah, KY
Lake Charles, LA
Monroe, LA
Shreveport, LA
Hadley, MA
West Springfield, MA
Towson, MD
Warren, MI
Mankato, MN
Kansas City, MO
Gulfport, MS
Pearl, MS
Tupelo, MS
Asheboro, NC
Greensboro, NC
Matthews, NC
Salisbury, NC
Omaha, NE
Somerdale, NJ
Reno, NV
Rochester, NY
Alliance, OH
Bowling Green, OH
Canton, OH
Cleveland, OH
Columbus, OH
Gahanna, OH
Macedonia, OH
Ontario, OH
Wooster, OH
Youngstown, OH
Oklahoma City, OK
Sand Springs, OK
Tulsa, OK
Springfield, OR
White City, OR
Erie, PA
Monaca, PA
Moosic, PA
Myrtle Beach, SC
Summerville, SC
Abilene, TX
Amarillo, TX
Athens, TX
Beaumont, TX
Brownsville, TX
Cedar Hill, TX
Cedar Park, TX
Cleburne, TX
College Station, TX
Corpus Christi, TX
Dallas, TX
Deer Park, TX
Del Rio, TX
Denton, TX
El Paso, TX
Garland, TX
Grand Prairie, TX
Grapevine, TX
Harlingen, TX
Houston, TX
Hurst, TX
Katy, TX
Lancaster, TX
Laredo, TX
Lewisville, TX
Lubbock, TX
Lufkin, TX
Mcallen, TX
Mckinney, TX
Mission, TX
Paris, TX
Pasadena, TX
Pearland, TX
Pflugerville, TX
Pharr, TX
Plainview, TX
Plano, TX
Rockwall, TX
Round Rock, TX
San Angelo, TX
San Antonio, TX
Sherman, TX
Spring, TX
Stephenville, TX
Texarkana, TX
Texas City, TX
The Woodlands, TX
Victoria, TX
Webster, TX
American Fork, UT
Draper, UT
Layton, UT
Ogden, UT
Salt Lake City, UT
Sandy, UT
West Jordan, UT
Norfolk, VA
Kenosha, WI
Barboursville, WV