This company brings the sights and sounds of the British Broadcasting Corporation practically everywhere. BBC Worldwide is the commercial business arm of the publicly supported UK broadcasting giant. It distributes BBC programming to international markets and licenses international versions of programs that are made in other countries. BBC Worldwide also oversees a portfolio of TV channels, including BBC America, BBC Entertainment, and BBC Lifestyle. The BBC Charter and Agreement sets out commercial criteria for BBC Worldwide. The company must comply with Public Purposes as set out in the Charter, be commercially efficient, not jeopardize the BBC brand, and uphold the BBC's Fair Trading Guidelines.