About Take-Two Interactive Software, Inc.
Crime might not pay in the real world, but in the gaming universe it means big money for Take-Two. The company's popular mature-rated Grand Theft Auto series and other games are developed by subsidiary Rockstar Games. Its 2K Games subsidiary publishes franchises such as BioShock, Borderlands, and Sid Meier's Civilization; the 2K Sports unit carries titles such as Major League Baseball 2K and NBA 2K. Take-Two's games are played on Microsoft, Sony, and Nintendo game consoles, but also on PCs and handheld devices. Its products are sold through outlets including retail chains, such as GameStop and Wal-Mart, and as digital downloads. More than half of its sales comes from the US.
Take-Two's Rockstar Games subsidiary is aptly named, having racked up sales, game-of-the-year awards, and controversy to back up the moniker. Focused on hardcore action games, its other titles alongside golden child GTA include open-world racing game Midnight Club, the Wild West-themed Red Dead series, 1940s-era action-detective game L.A. Noire, and gritty action shooter Max Payne.
Although sister company 2K Games doesn't have as unruly a reputation, it still maintains the action focus of the group. The NBA 2K series is one of the company’s top sellers. While intense titles geared toward adults and seasoned gamers have been Take-Two's bread and butter, it hedges its bets by also pursuing projects that appeal to children and casual gamers. As part of that push Take-Two established the 2K Play label for its casual gaming and family-oriented efforts, offering titles such as Dora the Explorer, Deal or No Deal, and Carnival Games.
About 85% of the company's revenue comes from console games. Games for PCs and other devices account for the remaining revenue.
Take-Two is based in New York City and gets more than 50% of its sales from customers in the US with international customers supplying the rest.
The company operates development studios and sales operations around the world.
Sales and Marketing
Take-Two relies on five customers for about 70% of its revenue; the biggest are GameStop, Microsoft, and Sony.
Take-Two posted healthy revenue gains averaging 16% a year from 2015-2018 on the continuing strength of its franchise games, but revenue leaped 48% in 2019 (ended March) with help from an accounting change.
In 2019, revenue rose to $2.6 billion, about $875 million higher than the 2018 revenue of $1.8 billion. About $741 million of the increase (84%) was due to the company’s adoption of an accounting requirement that changed revenue recognition timing. Without the accounting change, Take-Two’s revenue increase would have been in line with the average of the previous four years. The rest of the 2019 increase came from higher sales of games like Red Dead Redemption 2, Grand Theft Auto Online, and NBA 2K. Recurrent consumer spending grew 20% and accounted for about 40% of net bookings. Games contributing less revenue in 2019 were Grand Theft Auto V and L.A. Noire.
The company’s bottom line also benefited from accounting. Take-Two’s profit jumped to $333.8 million in 2019 from $173.5 million in 2018 due to a $107.1 million tax benefit taken in 2019. Take-Two’s before-tax income rose to $232.8 million in 2019, an increase of about $96 million from 2018.
Take-Two’s cash holdings stood at $1.4 billion in 2019 compared to $1.2 billion the year before. In 2019, operations generated $843 million, while investing and financing activities used $223 million and $463.7 million, respectively.
Take-Two parts company with most of its major competitors in strategy around the inexorable growth of mobile and casual games. While others scramble to make mobile and casual a major pillar in their plans, Take-Two remains focused on consoles and hard-core gamers. The company's games are dominated by cutting-edge home consoles (Sony's PlayStation and Microsoft's Xbox), with PC titles being the third-largest contributor at around 10%.
Take-Two’s reliance on third-party hardware makers puts the company at the mercy of those manufacturers to maintain quality that provides a satisfactory experience to the user.
Take-Two hasn't, however, ignored the newly-burgeoning mobile space altogether. It has Grand Theft Auto Online and NBA 2K Online 2 and was to release Red Dead Redemption Online in 2020. Take-Two’s Social Point unit also releases free-to-play games such as Dragon City and Monster Legends for mobile devices.
Although western video game companies have found it difficult to penetrate the Asian market, the blossoming of online gaming has begun to open up the region, especially in China and South Korea, and Take-Two wants a part. The NBA 2K Online has been the company’s calling card in China. The game is the number one PC online sports game in China.
Take-Two exited the third-party distribution business in 2010.
110 W 44TH ST
New York, NY 10036-4011
Phone: 1 (646) 536-2842
Employer Type: Publicly Owned
Stock Symbol: TTWO
Stock Exchange: , NASDAQ
Art And Animation Production Manager: Robert Hannigen
President: Karl Slatoff
Chairman and CEO: Strauss Zelnick
Employees (This Location): 148
Employees (All Locations): 4,894