Software AG has streamlined its product offerings to focus on core applications -- Adabas, ARIS, CentraSite, Entire Systems Management, Natural, and webMethods. The company continues to look to XML offerings for future growth, and is developing mobile access capabilities for existing products. Software AG is also strengthening its partnerships; it has formed new alliances with Vordel, iWay Software, and other firms with complementary technology and services.

Geographic Reach

Nearly 80% of sales comes from customers located outside of Germany.

Sales and Marketing

Software AG has counted Avon Products, CenterPoint Energy, Conergy, Georgia Technology Authority, San Diego Association of Governments, Owens & Minor, Linde AG, Poste Italiane, Staples, and M-real among its 10,000 enterprise and government customers.

Financial Performance

The company's total annual revenue has been stable year-over-year. It reported about $1.3 billion in revenue for fiscal 2013 after claiming $1.3 billion in revenue for fiscal 2012 and $1.4 billion in revenue for fiscal 2011. Software AG's net income dropped from $217 million in fiscal 2012 down to $184 million in fiscal 2013. Its cash on hand dipped slightly, but has been relatively stable along with the top line annual revenue in recent fiscal years.

Mergers and Acquisitions

Software AG has also used acquisitions to boost capabilities in key strategic areas. In 2018 it acquired Built.io, a California-based provider of "iPaaS" (integration platform as a service) technologies that help internet of things devices communicate.