At a Glance
Leading international video game company
Excellent health, wellness and workplace benefits
Limited communication between divisions
Reports of micromanagement from Japanese headquarters
Nintendo of America is a well-known game designer and manufacturer that offers plenty of opportunities for those interested in creating, designing and producing video games and game consoles.
About Nintendo of America Inc.
Nintendo of America is the Western Hemisphere distribution headquarters for Japan's
Although Nintendo's brand is more attached to Mario and its other marquee titles, the company's recent success is just as much about reaching into new gaming populations. Nintendo churns out other titles that support its "global population expansion" mantra. Its "Touch Generations" software lineup offers general interest games such as Wii Fit Plus, Brain Age, Art Academy, and Club House Games, as well as the Personal Trainer series that includes titles teaching cooking and math.
Sales and Marketing
Nintendo of America also offers a customer reward program called Club Nintendo where members can earn virtual Nintendo Coins for completing surveys on certain Nintendo products they purchase and register. Coins can be redeemed for select Nintendo products. The unit markets or licenses its products through third-party retailers including
Revenues from the Americas were down more than 7% in 2014 (ended March) to about ¥220 billion ($3 billion), which was 38% of parent Nintendo's revenue. The US accounted for more than ¥190 billion.
Nintendo's strategic decisions are driven by two basic philosophies: make games for everyone, not just traditional gamers, and design games specifically for Nintendo hardware. Because of the latter philosophy, Nintendo has shown no indication that it will make its games available on third-party devices such as smartphones and tablets. Unlike competitors
4600 150th Ave Ne
Redmond, WA 98052-5115
Phone: 1 (425) 882-2040
Employer Type: Privately Owned
Director Channel Marketing: Scott Bell
CEO: Reginald Fils-Aime
Executive Vice President Sales And Marketing: Matt Kasson
Employees (This Location): 855
Employees (All Locations): 955