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About Constant Contact, Inc.

Constant Contact is a popular provider of tools small businesses use for email marketing as well as conducting social media campaigns, managing digital storefronts, and creating online surveys. Its offerings include building and segmenting mailing lists, designing and managing email newsletters, scheduling and sending email messages, and tracking and reporting campaign results. Overall, Constant Contact claims more than 500,000 customers and among them are retailers, restaurants, and other businesses as well as non-profit organizations, community groups and bloggers. Constant Contact is owned by Endurance International.

Strategy

Constant Contact is moving beyond email. With investment from its corporate parent Endurance International, Constant Contact will provide more comprehensive tools for small businesses, leveraging its brand as a highly ranked provider of email marketing tools.

The company in 2019 started offering a service called Start Your Business, which offers free website-builder software and internet domains to help businesses establish a web presence. Another service on the way is Marketing Advisor, which offers customized guidance and services. The core email marketing platform continues to be integral to Constant Contact and has added integration with a third-party e-commerce service and a tool to help customers manage online search advertising as part of expanded services.

Constant Contact should have ample resources for expanding its service from parent Endurance International, which has $1.1 billion in revenue in 2018. Still, Endurance International planned to take a deliberate pace in rolling out the expanded Constant Contact services so the brand continues to generate free cash flow.

While the expansion places Constant Contact in a bigger market, it also brings stronger competition. Small businesses can turn to a variety of service providers at various entry points such as providers of e-commerce and payment tools and hosting and email marketing services that offer bundled packages.

 

Constant Contact, Inc.

1601 TRAPELO RD
Waltham, MA 02451-7357
Phone: 1 (781) 472-8100

Stats

Employer Type: Privately Owned
Chairman, President, and CEO: Gail F. Goodman
EVP, CFO, and Treasurer: Harpreet S. Grewal
CTO: Stefan Piesche
Employees (This Location): 480
Employees (All Locations): 1,400

Major Office Locations

Waltham, MA

Other Locations

San Francisco, CA
Loveland, CO
New York, NY