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Cegedim has a prescription to help the health care industry. The company provides market research and technology services to pharmaceutical companies and health care providers in more than 10 countries. It tracks prescription drug sales and offers other market insights to drug makers, as well as information for tracking sales force performance. In 2015 the company sold off its Cegedim Relationship Management (CRM) subsidiary, which provided information management software and database integration services, primarily for customer relationship management (CRM) functions. Cegedim was founded in 1969.
Geographic Reach
The UK, France, and Germany are the company's biggest markets in Europe.
Strategy
During 2015 Cegedim completed the sale of its CRM subsidiary and strategic data division to IMS Health so it could refocus on its core business.
Mergers and Acquisitions
The French company has been growing internationally through a steady stream of acquisitions. In 2015 Cegedim acquired Activus, a UK supplier of health and protection insurance.
