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About Asana

Asana was founded by former Facebook engineers Dustin Moskovitz and Justin Rosenstein. The two became frustrated with what they called “work about work,” the clutter and business that comes with high-volume digital workspaces. Together, the two created an internal tool to cut down on time spent on “work about work.” In 2008, Moskovitz and Rosenstein realized the value of their innovation, and left to start Asana. The company debuted on the New York Stock Exchange as ASAN in 2019. Asana has a clear and simple goal: to make work less about logistics and more about the real work companies want to get done. 

Asana’s software offers multiple functions to cover all aspects of the workday. The six main features of the software are Goals, Timeline, Portfolios, Workload, Forms, and Automation. All of these features help to connect any number of employees. The Boards feature puts everything on a visual platform, allowing for simple presentation of a company’s goals and challenges, no matter how complex. Asana Partners is another one of the company’s products for productivity. Asana Partners helps distributed teams around the world and integrates with enterprise tools like Microsoft Teams, Slack, and Zoom

Moskovitz and Rosenstein founded Asana on Buddhist principles. The values in the Buddhist practice spoke to the founders, as they help to center and balance, make it easier to focus, and overall make things flow more smoothly. Asana is a word in Sanskrit that “refers to the place and posture in which a yogi sits.” Asana not only wants to make teams more productive, but more balanced. The key to that focus and calm is the ability to cut through the fuss of workday logistics.


1550 Bryant Street
San Francisco, CA 94103
Phone: (415) 525-3888

Firm Stats

Employer Type: Public
Co-Founder, Pres, CEO & Chairman: Dustin A. Moskovitz
Employees (All Locations): 1,080

Major Office Locations

New York, NY United States
Sydney, Australia
Vancouver, Canada

Major Departments & Practices

Brand Design, Business Development
Business Strategy
Business Technology
Customer Success
Experience Research
Infrastructure Engineering
People Operations
Product Design
Product Engineering
Product Management
Talent Acquisition
User Operations
Web Development