About Aprimo, Inc.
Aprimo understands that successful marketing is a prime concern of most businesses. The company provides cloud-based software to manage business-to-consumer (B2C) and business-to-business (B2B) marketing efforts, including applications to automate and analyze marketing campaigns. Its tools also cover planning, budgeting, campaign analysis, and data management. In addition, Aprimo provides consulting, maintenance, support, installation, training, and other related services. A division of data warehousing and business analytics firm
Change in Company Type
The company was acquired in early 2011 by
Aprimo sells directly and through resale agreements with other enterprise software vendors such as
The company operates in Australia, the Netherlands, Sweden, the Caribbean, Latin America, and the US.
Aprimo is focused on expanding into new geographic markets. In 2011 it strengthened its business in China through a partnership with Chinese firm Frensworkz and the following year it added to its office serving the Nordic region. Also in 2012 Teradata bought Munich-based digital marketing provider eCircle and integrated it with Aprimo. The purchase was targeted at boosting Aprimo's integrated marketing expertise, particularly in Europe.
Aprimo competes with marketing software providers such as
135 N PENNSYLVANIA ST STE 2300
Indianapolis, IN 46204-4403
Phone: 1 (317) 663-6556
Employer Type: Privately Owned
Senior Vice President Of Human Resources: Laura Mueller
Chief Product Officer: Kevin Souers
Senior Vice President: Jon Williams
Employees (This Location): 400
Employees (All Locations): 400