Skip to Main Content

About American Software USA Inc

American Software sells business software from sea to shining sea. The company's cloud-based and on-premise supply chain management and enterprise resource planning (ERP) software is used by manufacturers and distributors to manage back-office operations, including global supply chain, warehouse, and transportation operations. Its Logility subsidiary makes collaborative applications that connect buyers with suppliers and help in planning transportation and logistics. American Software also provides IT staffing and consulting services. The company's customers come from a wide range of industries worldwide and have included The Home Depot, and Avery Dennison..


The company operates in three business segments: Supply Chain Management (SCM), Enterprise Resource Planning (ERP), and Information Technology (IT) Consulting.

The SCM segment, about 80% of sales, consists of Logility Inc. and Demand Management Inc., which provides collaborative supply chain solutions. The IT Consulting segment, approximately 15% of sales, consists of The Proven Method Inc., an IT staffing and consulting services firm. The ERP segment included in the Other, around 5% of sales, consists of American Software ERP, which provides software fir purchasing and materials management, order processing, financial, e-commerce and manufacturing, and New Generation Computing, which provides industry-specific supply chiarn software.

Geographic Reach

 American Software's headquartered in Atlanta, Georgia with U.S. offices in Boston, Chicago, Dallas, Indianapolis, New York, St. Louis, Miami, Pittsburgh and San Diego; and international offices in the United Kingdom, Sweden, Germany, India, New Zealand and Australia.

Sales and Marketing

American Software reaches customers in various industries through its subsidiaries. New Generation Computing's customer list include A|X Armani Exchange, Aeropostale, Billabong, Casual Male, Hugo Boss, FGL Group, and Swatfame. Logility counts as customers Sandvik, Big Lots, Parker Hannifin, Verizon Wireless, and V.F. Corporation. Demand Management's customer roster includes, Campbell Hausfeld, and Lonely Planet.

All advertising costs are expensed as incurred. Advertising expenses, which are included within sales and marketing expenses, were $2.9 million, $2.3 million and $2.4 million in fiscal 2020, 2019 and 2018, respectively.

Financial Performance

American Software's revenue has seen fluctuating trend since 2016. It has not grown much and just posted a 1% increase in revenue for the last five years.

Revenue for 2020 increased by 6% to $115.5 million. The increase in total revenues was attributable primarily to a 57% increase in subscription fees revenues, a 6% increase in license revenues and a 1% increase in professional services and other revenues, partially offset by a 5% decrease in maintenance revenues.

The company's net income slightly decreased by 1% in 2020 to $6.7 million because of higher operating expenses. 

Cash and cash equivalents at the end of the year were $79.8 million. Net cash provided by operating activities was $26 million while investing and financing activities each used $3.6 million and $3.9 million, respectively. Main cash uses were for dividends payment and software development costs.


The company's goal is to become a leading provider of collaborative supply chain optimization, advanced retail planning and supply chain management solutions to enable midsize, large and Fortune 500 companies to optimize their operations associated with the planning, sourcing, manufacturing, storage, distribution and allocation of products. 

The strategy includes the following key elements: Leverage cloud strategy including SaaS subscriptions and licensing and services designed to enable the optimization of its customers' supply chains to reflect their global business needs; Leverage and expand installed base of customers by introducing additional functionality, product upgrades, and complementary components; Continue to expand sales and marketing by pursuing an increased share of the market for supply chain software solutions by expanding its sales and marketing activities; Expand indirect channels to increase market penetration; Maintain technology leadership; Invest aggressively to build market shsare; Acquire or invest in complementary businesses, products and technologies; Focus on integrated supply chain planning and supply chain execution platform; Increase penetration of international markets; Expand strategic relationships; Continue to focus on providing high quality customer service; and Serve large and midsize business markets with complex supply chains.

Company Background

Co-founders James Edenfield (president and CEO) and Dr. Thomas Newberry (chairman) together control the voting power of the company.

American Software USA Inc

470 E Paces Ferry Rd Ne
Atlanta, GA 30305-3301
Phone: 1 (404) 264-5296

Firm Stats

Employer Type: Privately Owned
Employees (This Location): 250
Employees (All Locations): 253

Major Office Locations

Atlanta, GA