About Texas Instruments Incorporated
Texas Instruments sticks to basics -- producing analog and embedded processors, the workhorses of the industry. The company's analog chips manage power in electronic equipment and its embedded processors handle specific tasks in electronic devices. TI's customers, which number about 100,000, use the company's chips for applications that include autos, industrial machinery, consumer electronics, communications devices, and calculators. The company also sticks to basics in production, operating its own manufacturing plants, which it places around the world. International customers generate about 85% of revenue. Another TI basic: TI engineer Jack Kilby was credited as co-inventor of the integrated circuit in the late 1950s.
Texas Instruments operates through two segments: Analog and Embedded Processing.
The Analog business, which accounts for about 70% of sales, includes high-volume analog and logic products, power management semiconductors, and amplifiers and data converters. The company's analog products are used in the personal electronics, automotive, and industrial markets as well as others.
The Embedded Processing segment, which generates about 20% of sales, makes digital signal processors (DSPs) and microcontrollers. TI's embedded processors range from low-cost microcontrollers used in products such as electric toothbrushes to complex devices used in automotive applications such as infotainment and advanced driver assistance systems.
The remaining revenue comes from the Other segment, which includes digital light processors (DLP), used in projectors to create high-definition images, calculators, application specific integrated circuits (ASICs), and custom semiconductors.
China is the biggest single market for Texas Instruments, accounting for about 50% of revenue with other Asia/Pacific countries (including Japan) accounting for some 10% of revenue. The US generates nearly 15% of TI's sales. Headquartered in Dallas, Texas, the company designs, manufactures and has sales operations in more than 30 countries.
Sales and Marketing
Texas Instruments market and sell its products through direct sales channels, including its broad sales force, and website as well as through its distributors. About 65% of the company's revenue comes through distributors, who keep inventory of TI products on hand. As for customers, its 100 biggest account for about one-third of TI's sales.
In terms of markets, TI gets about 35% of revenue from industrial, about 25% from personal electronics, about a fifth from automotive, and more than 10% from communications, with enterprise systems and calculators accounting for the remaining revenue.
Texas Instruments' advertising costs was $30 million, $34 million and $39 million in 2019, 2018 and 2017, respectively.
After several years of fluctuating revenue, TI has posted three straight years of solid gains.
In 2019, TI's revenue down 9% to $14.4 billion compared to $15.8 billion in 2018. Analog revenue decrease due to Power, High Volume, and to a lesser extent, Signal Chain, while Embedded Processing revenue decreased in both product lines, led by Processors. Other revenue was 15% lower in 2019 from 2018.
Net income fell to $5 billion in 2019 from $5.6 billion in 2018.
The company's coffers held $2.4 billion in cash and equivalents in 2019 compared to its previous year. TI's operations generated $6.6 billion in 2019, while investing activities used $1.9 billion and financing activities used $4.7 billion.
Texas Instruments' focus on its Analog and Embedded Processing units is paying off. They combined to produce 90% of the company's revenue. The company believes that analog and embedded processors offer diversity of applications, long product life cycles, and lower-cost manufacturing processes.
More narrowly, TI has identified two markets where analog and embedded processes can generate growing sales over time: industrial and automotive. In 2019, automotive and industrial combined to provide about 55% of TI's revenue. TI believe these markets represent the best growth opportunities over the next decade or longer, due to increasing semiconductor content.
On the manufacturing end, TI is moving to produce more chips on 300-millimeter wafers, which have a 40% cost advantage over standard 200-millimeter wafers. To strengthen this advantage, TI is moving forward with its plan to build its new 300- millimetre wafer facility in Richardson, Texas, as 300-millimeter wafers will continue to support the majority of its Analog growth.
TI faces strong competition around the world from other chipmakers. The industry consolidation that TI has avoided has created bigger competitors with wider ranges of products and deeper resources. On the other side of the spectrum, small companies with innovative products are capable of snatching market share away.
Clarence "Doc" Karcher and Eugene McDermott founded Geophysical Service, Inc. (GSI) in Newark, New Jersey, in 1930 to develop reflective seismology, a new technology for oil and gas exploration. In 1934 GSI moved to Dallas. The company produced military electronics during WWII, including submarine detectors for the US Navy. GSI changed its name to Texas Instruments (TI) in 1951.
TI began making transistors in 1952 after buying a license from Western Electric. The company went public on the New York Stock Exchange in 1953. In 1954 it introduced the Regency Radio, the first pocket-sized transistor radio. (That year TI also produced the first commercial silicon transistor.)
TI engineer Jack Kilby invented the integrated circuit (IC) in 1958. Working independently, Intel co-founder Robert Noyce developed an IC at the same time, while working at Fairchild Semiconductor; the two men are credited as co-inventors. In 2000 Kilby was awarded the Nobel Prize in Physics for his work.
12500 TI Blvd
Dallas, TX 75243-0592
Phone: 1 (972) 995-3773
Employer Type: Publicly Owned
Stock Symbol: TXN
Stock Exchange: , NASDAQ
EVP and COO: Brian T. Crutcher
SVP, CFO and Chief Accounting Officer, Finance and Operations: Rafael R. Lizardi
Chairman, President, and CEO: Richard K. Templeton
Employees (This Location): 9,800
Employees (All Locations): 29,768
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