Monarch Casino & Resort hopes high rollers will rediscover Atlantis. The company's tropical-themed Atlantis Casino Resort Spa in Reno, Nevada, includes nearly 825 hotel rooms, a 61,000-sq.-ft. casino, restaurants, a health club, retail outlets, and a family entertainment center. The company also owns and operates the Monarch Casino Black Hawk in Black Hawk, Colorado. Casino operations, which account for more than half of revenue, include gaming tables, slot and video poker machines, keno, and a race and sports book. The family of founder David Farahi -- including John, Bob, and Ben Farahi -- own more than half of the company.
Sales and Marketing
For its primary property, the company targets Reno and Tahoe area leisure travelers, convention-goers, and northern Nevada residents. Monarch spent $5.2 million on advertising in fiscal 2015.
The company's revenue has been increasing in the past five years (2011-15), except for a slight decrease in fiscal 2014. In fiscal 2015 the company's revenue increased by 8% to $202.25 million compared to $187.77 million in fiscal 2014.
Monarch's net income net income increased by 46% to $20.66 million in fiscal 2015 compared to $14.19 million in fiscal 2014 mainly because of decrease expenses.
The company's operating cash inflow increased by 22% to $38.24 million in fiscal 2015 compared to $31.25 million during the prior fiscal period.
Monarch is constantly working to upgrade and improve its facilities to better serve the comprehensive needs of its guests.
3800 S VIRGINIA ST
Reno, NV 89502-6005
Phone: 1 (775) 335-4600
Employer Type: Publicly Owned
Stock Symbol: MCRI
Stock Exchange: , NASDAQ
Co-Chairman and CEO: John Farahi
Co-Chairman and President: Bob Farahi
COO: David Farahi
Employees (This Location): 77
Employees (All Locations): 2,200