About Volvo Car North America, LLC
You can find the road's Swede spot with a little help from Volvo Cars of North America (VCNA). The company is a subsidiary of Sweden's
VCNA provides marketing, sales, parts, service, technology, and training support to its network of Volvo automobile retailers across North America.
The company serves customers across the US, Canada, Mexico, and Puerto Rico.
VCNA is pursuing a number of measures to increase market share, among them, a revamp of its image. In 2014 VCNA selected integrated communications agency Waggener Edstrom Worldwide as agency of record in the US to promaote its brand.
In 2013, the parent company announced plans to set up a new global purchasing and manufacturing organization to reduce complexity and costs by creating a more distinct governance, quality assurance and cost control throughout its entire value chain.
Volvo Car was first to make cars fitted with three-point safety belts; even before the 1959 rollout, safety has been fundamental to its brand identity. In 2011 VCNA launched the S60, a midsize sports sedan styled as "naughty", to take the brand to the next level and turnaround sales. Targeting the under-40-year-old driver looking for a reliable but edgy model, the company offered, for a limited time, goods, such as a virtual sedan, Volvo tire, steering wheel, or its logo, on the iPhone app, MyTown (created by
After more than a year of negotiations,
1 VOLVO DR
Rockleigh, NJ 07647-2507
Phone: 1 (201) 768-7300
Employer Type: Privately Owned
President and CEO: Lex Kerssemakers
President, Volvo Cars Financial Services: Anthony Nicolosi
CFO: Ola Sjölander
Employees (This Location): 300
Employees (All Locations): 2,000