2019 Vault Rankings
At a Glance
Well-known brand with reputation for producing quality cars
Reputation has been tarnished due to high profile recalls
Toyota is a large automaker who has worked hard to repair customer image after recent controversy.
About Toyota Motor North America, Inc.
A wholly owned subsidiary of
North American drivers, which constitute almost 30% of Toyota's automotive sales, are (next to the Japanese) the carmaker's most significant market.
The company aims to localize design and manufacture of vehicles and their parts in markets in which they are sold, sidestepping exchange rate fluctuations, as well as tariffs and trade restrictions that drive up unit costs. Only about 60% of the Toyotas sold in the US are actually manufactured in the US -- rival
Additionally, Toyota has been rolling out smaller, more fuel-efficient cars to the North American market such as the company's four-cylinder Scion brand, which gets about 66 mpg. Toyota wants its Scion to compete with the
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