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Nissan North America Inc

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2019 Vault Rankings

At a Glance

Uppers

A well-known name with a strong line-up of vehicles

Downers

Tough competition from Japanese, European and American automakers.

The Bottom Line

Nissan has a lot going for it, including a large global footprint, but it also has plenty of challenges, especially yen valuation and formidable competitors.

About Nissan North America Inc

Nissan North America designs, engineers, and produces automobile and commercial vehicles under the Nissan and Infiniti brands. Popular models include the Altima, Maxima, Pathfinder, and Frontier. Nissan North America's Canton, Mississippi and Smyrna, Tennessee plants have combined annual manufacturing capacity of around 1.1 million cars while two plants in Decherd, Tennessee produce powertrains and engines. Financial services are provided by North America Acceptance Corporation (NMAC) and Infiniti Financial Services (IFS), while test center Nissan Technical Center North America (NTCNA) puts Nissan's cars through their paces. In Mexico, three plants produce 800,000 cars plus engines and other parts annually. Nissan is part of the Renault-Nissan-Mitsubishi Alliance. The company entered the US market in 1958.

Operations

Nissan presence in North America comprises manufacturing operations in the US and Mexico; a design team in San Diego; a technical test center in Michigan; financial services in the US and Canada; and marketing and distribution operations in Canada. It sells around 1.4 million units in the US each year.

Its US vehicle manufacturing footprint comprises the 640,000-capacity Smyrna, Mississippi plant (the largest single car factory in North America), which produces the Altima, Maxima, LEAF, Rogue, Pathfinder, and Infiniti QX60; and the 450,000-capacity Canton, Tennessee plant, which produces the Altima, Frontier, TITAN, Murano, and NV Cargo and Passenger Vans.

A plant in Decherd, Tennessee manufactures all engines for the complete North America lineup of Nissan and Infiniti cars, assembles Nissan powertrains, and forges crankshafts and cylinder block castings. A separate plant in Decherd, a joint venture between the Renault-Nissan Alliance (Mitsubishi has since joined the alliance) and Daimler AG, assembles powertrains for Infiniti and Mercedes-Benz vehicles.

Geographic Reach

Nissan North America is based in Franklin, Tennessee. Nissan's four US production plants reside in Smyrna and Decherd, Tennessee and Canton, Mississippi; it also has three plants in Mexico. The company serves customers in the US, Canada, and Mexico.

Nissan has more than 1,250 Nissan and Infiniti dealers across the US. In Canada, Nissan reaches customers through around 190 Nissan dealerships, 40 Infiniti dealers, and 45 commercial vehicle dealers.

Sales and Marketing

Nissan is the best-selling brand in Mexico with an approximately 25% market share. It has a market share of 8% in the US.

Company Background

Nissan North America was formed in 1990 to coordinate the company's US, Mexico, and Canada operations.

Production at Nissan's Smyrna Plant began in 1983.

Nissan North America Inc

1 Nissan Way
Franklin, TN 37067-6367
Phone: 1 (615) 725-1000

Firm Stats

Employer Type: Privately Owned
SVP Administration and Finance: Scott E. Becker
VP Information Systems: Steven R. Lambert
Chairman: José Muñoz
Employees (This Location): 2,500
Employees (All Locations): 13,000

Major Office Locations

Franklin, TN

Other Locations

Little Rock, AR
Compton, CA
Irvine, CA
Sacramento, CA
Sunnyvale, CA
Centennial, CO
Miramar, FL
Kennesaw, GA
Aurora, IL
Ann Arbor, MI
Commerce Township, MI
Farmington Hills, MI
Royal Oak, MI
Canton, MS
Olive Branch, MS
Somerset, NJ
Upper Saddle River, NJ
Greenville, SC
Decherd, TN
Franklin, TN
Smyrna, TN
Irving, TX
Sterling, VA