Approximately 1.3 million Hondas and Acuras are produced annually in North America. (Honda's vehicle total is more than any other Asian automaker except rival Toyota Motor Corp.) More than 97% of vehicles sold in the US are manufactured in one of 14 North American plants, including two Mexico, and one in Canada.

Financial Performance

In fiscal 2015 (March year end), net sales increased by 8%.

Strategy

The company strengthened it slight truck line up (CR-V and Pilot CUV) in 2015 with the all new HR-V entry crossover. The lineup will gain greater momentum with the June with the debut of the third-generation 2016 Pilot.

Through the Honda Racing Line, Honda makes on-track competition accessible through affordable products and a racer support program in open-wheel, short-track, and touring-series racing. In 2015, through the Honda Racing Line, karters and other racers can arrange direct, door-to-door delivery of parts, and complete engines.

In 2014 the company expanded in Mexico, opening a new auto plant in Celaya. The new plant produces the Honda Fit subcompact model.

Company Background

American Honda Motor started in 1959 as a small motorcycle store in Los Angeles. Honda North America was established in 1987.