The company imports, distributes, and sells new and pre-owned Ferrari automobiles and offers after-sales assistance to its authorized dealerships. It also provides marketing, customer service, and sales support, technical training, and warranty administration.

Ferrari Financial Services offers customers a wide range of personalized, flexible financial programs designed to facilitate the purchase or lease of all types of Ferraris.

Geographic Reach

Ferrari North America serves customers in North, Central, and South America.

Strategy

Ferrari North America is single-minded about the "four P's" of marketing its prancing brand in the Americas. Product: Called automotive-art, the company is passionate about delivering on its lineup's racing performance and design. Counterfeits are prosecuted. Ferrari also offers customers and collectors factory-run restoration and certification services. A Ferrari model's history and replacement parts can be verified, avoiding knock-off purchases. Price: Products are priced for an enthusiasts-only (with deep pockets) club. New models start at more than $200,000, and pre-owned actually appreciate in value. Moreover, consumers ready to purchase typically have to wait; production volumes are deliberately kept low. This being so, to ensure a profit for Ferrari North America, its parent typically allots at least 30% of its annual production to North America. Promotion: The company's participation in motorsports, such as the American Le Mans and Ferrari Challenge series, has been key to building the Ferrari image of power, style, and exclusive ownership. Ferrari North America provides a driving school for its owners, too, at the Circuit Mont-Tremblant racetrack, Quebec. Place: Dealerships undergo near-constant renovation.