About Southern States Cooperative, Incorporated
Founded to provide affordable, high-quality seed for Virginia farmers, Southern States Cooperative has grown into an agricultural powerhouse, serving its more than 200,000 member/farmers as well as non-members through 1,200 retail outlets across the mid-Atlantic and Southern US. The co-op makes or offers just about everything agricultural to its farmer/owners, including animal feed and fertilizer; seed processing; grain marketing; equine health; diesel, propane, and home-heating services; wholesale farm supplies; financing; and even bib overalls. Its Southern States and Garden South stores sell farm supplies, garden products, and fuel through its retail outlets. Other services include crop services and an aquaculture program.
Southern States Cooperative operated 200 company-owned retail stores, retail stores, managed cooperatives, and agronomy facilities as of early 2016. It enlisted the help of a private dealer network of nearly 300 locations to distribute products throughout the Southeastern US.
The co-operative has a presence in 23 states, mostly in the mid-Atlantic region and Southern US.
Southern States Cooperative continues to introduce new types of retail store formats to boost same-store sales. In mid and late 2015, for example, the co-op introduced two of its biggest-ever, 27,000-square-foot superstores in Mooresville, North Carolina and Dallas, Texas. In mid-2014, Southern introduced its new Rural America stores, which featured a 12,000 square foot showroom and a large product line for the rural homeowner, horse enthusiasts and small farmer.
The co-op in late 2014 also began enlisting the help and technology of Real-Time Kinematic (RTK), one of the newest high-tech tools to allow satellite information from the Global Positioning System (GPS) network to guide field equipment with high accuracy. It serves planters, fertilizer applicators, harvesters, and other equipment. The co-op's Precision Agriculture unit made plans in 2014 to offer RTK's technology to its customers in the southeast.
To note, demographic shifts are taking place across the cooperative's region. Among them is urban sprawl, which continues to extend into rural areas of the country. As a result, the cooperative boasts increasing numbers of rural, rural-lifestyle, and suburban customers looking for the same crop-growing services and advice it provides to its members/farmers. To target this new segment and translate its efforts into sales, it maintains a country living/rural lifestyle section on its website.
Southern States Cooperative was formed as the Virginia Seed Service (VSS) in 1923. In 1930 VSS changed its name to Southern States Cooperative.
6606 W BROAD ST STE B
Richmond, VA 23230-1731
Phone: 1 (804) 281-1000
Employer Type: Privately Owned
Director Logistics: Larry Danko
President and CEO: Jeff Stroburg
Chairman: Raleigh O. Ward
Employees (This Location): 500
Employees (All Locations): 4,000
Mount Sterling, KY
Charlotte Hall, MD
Mount Airy, MD
White Hall, MD
Mount Airy, NC
Mount Olive, NC
Siler City, NC
East Syracuse, NY
Lake City, SC
Amelia Court House, VA
Glen Allen, VA
King William, VA
North Tazewell, VA
South Boston, VA
Stephens City, VA
Point Pleasant, WV