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About Southern States Cooperative, Incorporated

Founded to provide affordable, high-quality seed for Virginia farmers, Southern States Cooperative has grown into an agricultural powerhouse, serving its more than 200,000 member-farmers as well as non-members through 1,200 retail outlets across more than 20 states in the mid-Atlantic and southern US. The co-op offers just about everything agricultural to its farmer-owners, including fertilizer, seed, feed, animal health products, pet foods, and petroleum products. The company's Agronomy Team provides custom crop management plans based on insights from technology including satellite imagery and tissue sampling. Southern States Cooperative was founded in 1923 as Virginia Seed Service (VSS).

Strategy

In recent years Southern States Cooperative has moved to increase its e-commerce operations as foot traffic to physical retail locations of all types dwindles. To that end, in 2017 company sold 20 retail properties in Georgia and Florida and its cotton ginning business in Statesboro, Georgia to fertilizer distributor Agrium. The company has also developed mobile apps that connect users with its online shopping sites.

The co-op's shift toward digital sales, however, hasn't slowed down its introduction of products and services meant to attract new customers. The company has expanded its operations to include agronomy services including satellite imagery analysis, seed placement and crop nurturing, record keeping, nutrient management, yield mapping, and soil sampling.

Demographic shifts are taking place across the cooperative's region. Among them is urban sprawl, which continues to extend into rural areas of the country. As a result, the cooperative boasts increasing numbers of rural, rural-lifestyle, and suburban customers looking for the same crop-growing services and advice it provides to its member-farmers. To target this new segment and translate its efforts into sales, it maintains a country living and rural lifestyle section on its website.

Company Background

Southern States Cooperative was formed as the Virginia Seed Service (VSS) in 1923. In 1930 VSS changed its name to Southern States Cooperative.

Southern States Cooperative, Incorporated

6606 W BROAD ST STE B
Richmond, VA 23230-1731
Phone: 1 (804) 281-1000

Stats

Employer Type: Privately Owned
Director Logistics: Larry Danko
President and CEO: Jeff Stroburg
Chairman: Raleigh O. Ward
Employees (This Location): 300
Employees (All Locations): 4,000

Major Office Locations

Richmond, VA

Other Locations

Centre, AL
Danville, AL
Fayette, AL
Henagar, AL
Jasper, AL
Troy, AL
Clayton, DE
Dagsboro, DE
Laurel, DE
Middletown, DE
Milford, DE
Trenton, FL
Bellville, GA
Blakely, GA
Canton, GA
Cartersville, GA
Cochran, GA
Cordele, GA
Cuthbert, GA
Gainesville, GA
Griffin, GA
Moultrie, GA
Royston, GA
Sylvester, GA
Washington, GA
Waycross, GA
Calhoun, KY
Campbellsville, KY
Carlisle, KY
Elkton, KY
Eminence, KY
Frankfort, KY
Glasgow, KY
Harrodsburg, KY
Hodgenville, KY
Hopkinsville, KY
Liberty, KY
Morehead, KY
Mount Sterling, KY
Owensboro, KY
Owingsville, KY
Paducah, KY
Paris, KY
Richmond, KY
Russellville, KY
Shelbyville, KY
Somerset, KY
Springfield, KY
Warsaw, KY
Winchester, KY
Westfield, MA
Centreville, MD
Charlotte Hall, MD
Cumberland, MD
Elkton, MD
Frederick, MD
Lothian, MD
Lynch, MD
Massey, MD
Mount Airy, MD
Oakland, MD
Preston, MD
Salisbury, MD
Sudlersville, MD
Westminster, MD
Whiteford, MD
White Hall, MD
Woodsboro, MD
Albemarle, NC
Asheboro, NC
Asheville, NC
Belhaven, NC
Carrboro, NC
Chadbourn, NC
Conover, NC
Creedmoor, NC
Fairmont, NC
Greensboro, NC
Hendersonville, NC
Hertford, NC
Jefferson, NC
Lumberton, NC
Marshville, NC
Mebane, NC
Monroe, NC
Mount Airy, NC
Mount Olive, NC
Naples, NC
Oxford, NC
Pembroke, NC
Pittsboro, NC
Princeville, NC
Reidsville, NC
Roxboro, NC
Salisbury, NC
Siler City, NC
Statesville, NC
Waco, NC
Wallace, NC
Williamston, NC
East Syracuse, NY
Alcolu, SC
Anderson, SC
Bennettsville, SC
Bishopville, SC
Darlington, SC
Hamer, SC
Johnston, SC
Lake City, SC
Latta, SC
Loris, SC
Orangeburg, SC
Amarillo, TX
Amelia Court House, VA
Bristol, VA
Burkeville, VA
Camden, VA
Catlett, VA
Chantilly, VA
Charlottesville, VA
Chesapeake, VA
Christiansburg, VA
Cloverdale, VA
Culpeper, VA
Fredericksburg, VA
Glen Allen, VA
Gloucester, VA
Goochland, VA
Harrisonburg, VA
Kilmarnock, VA
King William, VA
Leesburg, VA
Luray, VA
Manassas, VA
Middleburg, VA
Midlothian, VA
Montpelier, VA
North Tazewell, VA
Petersburg, VA
Purcellville, VA
Richmond, VA
South Boston, VA
Staunton, VA
Stephens City, VA
Warsaw, VA
Winchester, VA
Windsor, VA
Wirtz, VA
Wytheville, VA
Clarksburg, WV
Elkins, WV
Keyser, WV
Martinsburg, WV
Moorefield, WV
Petersburg, WV
Philippi, WV
Point Pleasant, WV
Ranson, WV
Romney, WV
Ronceverte, WV
Summersville, WV
Weston, WV