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About Wonderful Citrus Packing LLC

The Wonderful Company, a privately held $4.6 billion food and beverage giant, owns a portfolio of highly recognizable product brands that span water, wines, juices, flowers, nuts, and fruits. Its holdings include POM Wonderful, the trendy pomegranate juice maker with a distinctive bulbous bottle, and upscale water bottler FIJI Water. The company claims a number of global top spots. Its Wonderful Citrus subsidiary is the largest citrus grower, shipper, and packer in the US. Suttera is the top non-toxic crop protection and pest control product producer globally. Teleflora is the world's largest flower delivery service. Thanks to its Wonderful Pistachios and Almonds brands, the company is also the biggest tree nut grower in the world.

Strategy

The Wonderful Company increases awareness of its products by investing heavily in its robust creative marketing operations to drive frequent advertising campaigns and partnerships. Between 2008 and 2018 the company spent more than $1 billion on marketing. The company also occasionally adds new products to its lineup that fit well with its existing branding.

As it relies so heavily on its products' massively successful brand identities, The Wonderful Company pours significant resources into its in-house advertising and communications firm, Wonderful Agency. The agency works to build awareness for its parent's products via television, web, print, social media, outdoor, point-of-service, and mobile channels. In 2018 the agency formed a Marketing and Insights team to empirically gather customer insights to inform product strategy. That year The Wonderful Company became the official water partner of popular fitness chain SoulCycle and introduced the Sports Cap FIJI Water bottle, which includes a flip-top cap suitable for easy access while exercising. The following year the company made a stride to reaffirm its reputation as an environmentally sustainable enterprise by committing to rely completely on renewable electricity for its US operations by 2025.

In 2019 The Wonderful Company launched its non-GMO Wonderful Seedless Lemons backed by specially branded packaging and attention-grabbing point-of-sale displays. According to the company, retailers that utilize the display have seen a doubling in sales velocity compared to those that don't.

Wonderful Citrus Packing LLC

1901 S LEXINGTON ST
Delano, CA 93215-9207
Phone: 1 (661) 720-2400

Stats

Employer Type: Privately Owned
Employees (This Location): 273
Employees (All Locations): 600

Major Office Locations

Delano, CA

Other Locations

Bakersfield, CA
Delano, CA
Fillmore, CA
Oxnard, CA
Visalia, CA
Mission, TX