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About Chiquita Brands L.L.C.

Chiquita Brands is top banana among banana producers. The company grows, procures, markets, and sells bananas and other fresh fruits and vegetables under the Chiquita name and others. Its other offerings include pineapples, packaged ready-to-eat salads, fresh fruit and vegetable ingredients for the foodservice industry, and processed fruit ingredients. Its Fresh Express brand is the leading US seller of packaged ready-to-eat salads. Chiquita's products are sold in nearly 70 countries, mainly in North America and Europe. More than 10 billion of Chiquita's bananas are eaten every year. Brazilian agribusiness Grupo Cutrale and investment firm Safra together own Chiquita.

Operations

Operational execution is a base necessity where Chiquita's ripening expertise, field services, and logistics operations are foundational processes to deliver the right color and quality on-shelf for every shopping experience. Chiquita can deliver the customized package solution according to requirement and convenience. The company has a wide array of distribution and ripening center providing easy access to stores with a strategic use of resources, eliminating capital spending on ripening rooms. It also offers an extended care adjusted to each different need, being own ripening facilities or on-site.

There are about 400 varieties of bananas. Americans and Europeans are most familiar with the Cavendish banana. Most Chiquita bananas are of the Cavendish variety but the company has different varieties of bananas in its product catalog. Besides the Cavendish banana, the company also sells Chiquita Minis, Chiquita Plantains, Chiquita Manzanos and Chiquita Reds.

Geographic Reach

Chiquita grows and sources bananas and pineapples in approximately 10 countries in South and Central America with distribution chains in some 70 countries worldwide.

Sales and Marketing

Chiquita maintains regional sales groups to sell and market its products to retailers and wholesalers. Chiquita's mid-Atlantic distribution hub is the Port of Wilmington. The company signed an agreement with Diamond State Port Corporation to continue the use of this hub until mid-2019, with two 5-year lease renewal options to potentially expand the contract until 2029.

Strategy

In early-2020, it announced a new partnership with Shazam, the popular audio and visual recognition app, which helped consumers discover how Chiquita is leading sustainability efforts in an emotional and engaging way. Utilizing the AR/VR expertise of creative agency Dffrnt Media, consumers were able to scan a Shazam Code on the iconic Blue Sticker via the app, and virtually "peel back" to learn more about Chiquita's commitment to transparency and sustainability in addition to what Chiquita does, day after day, to deliver the promise that stands "Behind the Blue Sticker.

Chiquita's "Behind the Blue Sticker" initiative assures consumers that the iconic Blue Sticker stands for high-quality, delicious bananas, and – above all – sustainable bananas. For this reason, the "Behind the Blue Sticker" initiative includes various innovations in farm management and logistics with an impact on waste, emission reduction CO2 and water footprint, and much more.

Around the same time, the company implemented a new, dedicated and integrated container service that sets an even higher standard to safeguard the premium quality of Chiquita bananas across the world.

The new logistic service will now operate five full-container vessels to transport bananas from Central America to Europe's Vlissingen port in The Netherlands – a modern hub that will allow Chiquita to serve all Northern European destinations with the best transit time in the industry.

The investment in this new service will result in fresher bananas and a longer shelf life, thanks to new ultra-efficient containers that positively impact fruit quality by using software that automatically regulates the containers' compressor thereby controlling the atmosphere. This will also result in a positive environmental impact, as consumption of CO2 has been reduced by 17,000 tons annually, as each new container is 50% more energy efficient than older models.

Chiquita Brands L.L.C.

Dcota Bldg 1855 Grffin Rd 1855 Griffin
Dania, FL 33004
Phone: 1 (954) 924-5801

Firm Stats

Employer Type: Privately Owned
Distribution Shipping Transpor: Chad Gomolchak
Mbr Pres: Carlos Lopez
Employees (This Location): 130
Employees (All Locations): 260

Major Office Locations

Dania, FL

Other Locations

Los Angeles, CA
Wilmington, DE
Mansfield, MA