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About Azteca Milling, L.P.

Gruma is the American subsidiary of giant Mexican food company Gruma, S.A.B. de C.V. and the leading tortilla and corn flower producer in the US. The company manufactures and distributes corn flour, corn tortillas, and related products such as wraps and corn chips through roughly 25 production plants. The company runs the world's largest tortilla plant in Los Angeles; that facility has a production capacity of 25 million tortillas per day. Its highly recognizable brand names include Mission, Calidad, and Guerrero tortillas and Maseca corn flour. Gruma is its parent company's largest revenue producer.

Strategy

Gruma historically has chased the expanding US Hispanic population, which added 63% between 2000 and 2016, but growing general popularity of Mexican food and rising numbers of Mexican food restaurants have led the company to increasingly target non-Hispanic populations (which account for most Mexican food purchases). To that end the company has developed and produced several non-Mexican or Americanized tortilla-like products such as whole wheat and spinach herb wraps and street taco-style tortillas.

Gruma is capitalizing on its market-leading position in corn flour and tortillas and its successful growth by upping its production capacity. Its largest plant launched in 2018 in Dallas, Texas; those operations increased its tortilla production capacity by 10% and created production, transportation, and logistical efficiencies through adoption of new technologies.

Furthermore, the company is moving its product mix toward higher-margin items, including health foods, value-added products, and small-count products. The company's health-conscious alternatives (such as its Mission Organics tortilla chips and gluten-free, organic, and low-carb Mission wraps) have ridden the wave of the rising popularity of healthy living in the states, producing double-digit sales growth.

Azteca Milling, L.P.

5601 EXECUTIVE DRV STE 650
Irving, TX 75038-2508
Phone: 1 (956) 383-4911

Stats

Employer Type: Privately Owned
Sales Manager: Omar Balandran
General Manager: Isidro Moreno
Sales Manager: Juan Vega
Employees (This Location): 180
Employees (All Locations): 403

Major Office Locations

Irving, TX

Other Locations

Commerce, CA
Evansville, IN
Henderson, KY
Dawn, TX
Edinburg, TX
Muleshoe, TX