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About Amerequip Corporation

Sons of third generation farmers and hard workin' combine drivers know Amerequip. The Wisconsin-based company has been designing and manufacturing heavy-duty attachments for utility tractors, skid/steer loaders, tractors, and lawn and garden equipment since 1920. It jointly develops and markets its lineup through commercial and consumer OEMs including John Deere and Ford, in addition to serving distributors and end-users. The design-and-build business tailors equipment from medium duty backhoes for compact utility tractors to self-propelled golf course mowers.

Operations

Amerequip offers services such as design & engineering, which includes prototyping and testing; production & manufacturing comprised of laser capabilities, forming, paint, final assembly, supply chain management, and others; and kitting capabilities, which includes custom packaging, barcode tracking, and shipping and logistics. The company also sells parts including backhoe buckets, hydraulic cylinder seal repair kits, and backhoe valves.

Geographic Reach

Amerequip is headquartered in Wisconsin.

Sales and Marketing

The company serves original equipment manufacturers such as Case IH, Caterpillar, Kioti, Mahindra Tractors, McNeilus, New Holland, and Toro.

Strategy

Amerequip's expert design, engineering, and manufacturing processes have set it apart as a remarkably reliable and successful custom equipment manufacturer. It continues to expand its capabilities desire to be all its customers need in a manufacturing partner. Its Kiel Operations includes all the vertical integration to do what customers need when they need it. 

Amerequip will continue to serve market leaders in their respective industries living its mission of "Never Compromising Our Customers' Reputation" through exceptional customer service. Its core values of Teamwork, Respect, Integrity, Passion for Excellence, and Professionalism will continue to be its foundation of how it does business. In looking to the future, Amerequip will be purposeful in its growth, focusing on customer diversification driven by a culture that strives to transform it from good to great and make it an employer of choice. 

Amerequip also supports communities. In mid-2020, Amerequip, together with Kiel High School, Lakeshore Technical College, and Miller Electric, developed a program, rarely if seen in a rural school district. It includes state-of-the-art welders, a high-tech lab environment, a variety of classes, technical college credits, and paid apprenticeship opportunities.

Company Background

Amerequip was founded in 1920 as Arps Corporation by B.F. Arps and Henry Kaiser. The company manufactures snowmobile and expanded greatly requiring a plant expansion in 1926. In 1939, it developed and manufactured variety of tractor attachments including scoops, front blades, loaders, utility rear blades and bumpers. The company was acquired by Chromally American Corporation in 1963. It developed its first backhoe in 1970. In 1983, a group of investors purchased the company and Schwartz Manufacturing groups' assets and renamed as Amerequip.

Amerequip Corporation

1015 Calumet Ave
Kiel, WI 53042-9624
Phone: 1 (920) 894-2000

Firm Stats

Employer Type: Privately Owned
CFO: Gary Brochtrup
Chairman, CEO: Mike Farrell
President, CEO: Mike VanderZanden
Employees (This Location): 300
Employees (All Locations): 350

Major Office Locations

Kiel, WI

Other Locations

New Holstein, WI