Skip to Main Content

About The Richards Group Inc

For The Richards Group every day is brand new. The independent advertising agency specializes in creating loyalty for its customers' brands through marketing, public relations, and advertising. Services include creating company or product names and inventing brand identities, as well as graphic design, analytics and data management, digital design and production, and marketing for certain niches, including sports, entertainment, and minorities. It has molded the public's perception of such brands as Amstel Light, Bridgestone Firestone, Fruit of the Loom, Chick-fil-A, Motel 6, The Home Depot, and Red Lobster. 


The Richards Group offers advertising, analytics and data management, brand architecture, brand identity, cause branding, content production, crisis and issues management, digital design and production, direct marketing, experiential marketing, graphic design, media planning and buying, mobile marketing, multicultural marketing, naming, public affairs, public relations, relationship marketing, search engine optimization, search marketing, social media, sports and entertainment marketing and strategic planning.

Geographic Reach

The Richards Group's headquarters is located in Dallas, Texas.

Sales and Marketing

The Richards Group's clients have also included Credit One Bank, Amstel Light, Bridgestone Firestone, Fruit of the Loom and Red Lobster

The Richards Group Inc

2801 N Cntl Expy Ste 100
Dallas, TX 75204
Phone: 1 (214) 891-5700

Firm Stats

Employer Type: Privately Owned
Owner: Michael Minahan
Principal and Creative Director: Stan Richards
Employees (This Location): 493
Employees (All Locations): 600