Still working on the specifics of its relationship with parent company Publicis
Requires long hours
The Bottom Line
Razorfish has been an innovative digital marketing company since the mid-90s, and it continues to grow, flourish, and adapt to the times. The company's slogan, “everything that can be digital will be,” continues to be a relevant and successful strategy.
When this agency goes fishing, it reels in advertisers searching for better online search campaigns. Razorfish (formerly Avenue A | Razorfish) is a digital advertising agency that helps its clients better utilize digital channels. It provides services such as strategic planning, Web design, media buying, and campaign analysis to ad serving, search engine marketing, e-mail marketing, and creative services. It targets customers in the financial services, pharmaceutical, retail, technology, and travel sectors. Clients have included big names such as McDonald's, Coors, and Carnival. Razorfish was acquired by media conglomerate Publicis Groupe in late 2009.
Geographic Reach
Razorfish has operations in Australia, China, France, Germany, Hong Kong, Japan, Spain, and the UK.
Company Background
Avenue A | Razorfish was formed in 2004 when aQuantive bought the Razorfish unit of SBI Group, adding Web consulting and interactive marketing services to Avenue A's offerings. It shortened its name to Razorfish in late 2008. (aQuantive was acquired by Microsoft in late 2007 and was folded into its Microsoft Advertiser and Publisher Solutions Group.)
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