The company integrates live and online experiences, digital and social media, and branded 3D environments that engage consumers, business partners and employees. In 2012 and 2013 Jack Morton produced 2,314 brand experiences, and won more than 55 awards for creative in 2013 alone.

Geographic Reach

Jack Morton has 15 offices spanning the US, Europe, and the Asia/Pacific.

Financial Performance

Jack Morton is part of its parent company's Constituency Management Group (CMG) segment, which accounted for 19% of Interpublic's revenues in 2013. CMG revenues increased by $99 million over 2012, primarily as the result of client wins and higher spending from existing clients across all disciplines (especially in events marketing and public relations businesses).

Strategy

The company focuses on expanding globally. It has opened new offices in Dusseldorf, Germany, and Seoul, South Korea, and built a new affiliation with Brazil-based agency, Mark Up. In Brazil, Jack Morton has entered into an exclusive affiliation with Mark Up (whose clients include Mars and Avon) to support existing and new clients throughout Brazil and South America. In 2014 Jack Morton opened a new office in Düsseldorf, Germany.

Mergers and Acquisitions

In 2014 the company acquired Genuine Interactive, a digital, mobile, and social firm based in Boston.

Company Background

Founded by entertainment booking agent Jack Morton, the company traces its roots back to 1939.