GSD&M plays up its quirky, creative, and bend-the-rules style in many facets of the business, from its headquarters to its website to its business ventures. As with most players in the industry, the agency has suffered through some rough spots over the years.

The agency's GSD&M Mythos Group segment started with an IMAX film about Texas but has also produced a feature film with no ties to advertising or the agency's ad clients. The rationale behind the venture is based on imminent mixing of entertainment and advertising, creating advertainment vehicles to regain consumer attention.

In 2015 the agency partnered with LatinWorks to open Sibling, a multicultural agency that will target Hispanic millennials.

Company Background

GSD&M, started by six University of Texas graduates (including chairman Roy Spence Jr.), was part of UK-based GGT Group when Omnicom bought GGT in 1998. It officially changed its name to GSD&M Idea City in mid-2007. In 2009 Spence stepped down as CEO, and president Duff Stewart replaced him.