The company offers Omnichannel and platform strategies, brand and business consulting, experience mapping, systems architecture, production, activation, and digital development services, among others.

Geographic Reach

Headquartered in New York, Grey Global Group boasts an international reach with primary operations in several regions, including Asia Pacific, Europe, EMEA, Latin America, and North America.

Sales and Marketing

The company's clients also include GSK, Pfizer, Applebee's, Hasbro, Marriott, Ferrero, Amazon, Disney, YouTube, and others.

Strategy

Grey Global believes that creativity solves business problems. It has various services such as intelligence, content and stories, experiences, and delivery which all work in tandem, allowing the company to achieve resolution through creativity.

With that in mind, Grey Global's ventures are guided by these tenets. In 2019, Grey Consulting entered into a strategic partnership with Green Lab—a London based lab space for a collective of agritech and food system innovators and start-ups. Together, Grey Consulting and Green Lab are on a mission to radically change the way food is produced and consumed.

Grey Europe has also joined Coca-Cola's creative roster in late 2019, spanning 28 markets in central and eastern Europe. Grey will be responsible for creative and strategic projects within Coca-Cola's portfolio of brands, including Diet Coke, Coca-Cola Zero Sugar, and Fanta.

Furthermore, Grey is now the agency of record for Douglas Elliman Real Estate where it is tasked with developing a new global brand strategy, visual identity, and digitally-led marketing approach for the real estate brand. This is part of a larger effort by Elliman to expand awareness of its brand, especially in new markets beyond the high-stakes world of New York real estate, and believes that Grey demonstrates a deep understanding of its complex business, legacy, and vision for the future.