Skip to Main Content
Grey Global Group LLC logo

Grey Global Group LLC

 Save

2019 Vault Rankings

About Grey Global Group LLC

Advertising expertise is certainly no gray area for this company. Grey Global Group provides advertising and marketing services in more than 45 countries Asia Pacific, Europe, the Middle East, Africa, Latin America, and North America. The company's clients include Google, P&G, Lilly, Volvo, Walgreens, HSBC, and Nestle, among others. It was originally founded in 1917 as Grey Studios.

Operations

The company offers Omnichannel and platform strategies, brand and business consulting, experience mapping, systems architecture, production, activation, and digital development services, among others.

Geographic Reach

Headquartered in New York, Grey Global Group boasts an international reach with primary operations in several regions, including Asia Pacific, Europe, EMEA, Latin America, and North America.

Sales and Marketing

The company's clients also include GSK, Pfizer, Applebee's, Hasbro, Marriott, Ferrero, Amazon, Disney, YouTube, and others.

Strategy

Grey Global believes that creativity solves business problems. It has various services such as intelligence, content and stories, experiences, and delivery which all work in tandem, allowing the company to achieve resolution through creativity.

With that in mind, Grey Global's ventures are guided by these tenets. In 2019, Grey Consulting entered into a strategic partnership with Green Lab—a London based lab space for a collective of agritech and food system innovators and start-ups. Together, Grey Consulting and Green Lab are on a mission to radically change the way food is produced and consumed.

Grey Europe has also joined Coca-Cola's creative roster in late 2019, spanning 28 markets in central and eastern Europe. Grey will be responsible for creative and strategic projects within Coca-Cola's portfolio of brands, including Diet Coke, Coca-Cola Zero Sugar, and Fanta.

Furthermore, Grey is now the agency of record for Douglas Elliman Real Estate where it is tasked with developing a new global brand strategy, visual identity, and digitally-led marketing approach for the real estate brand. This is part of a larger effort by Elliman to expand awareness of its brand, especially in new markets beyond the high-stakes world of New York real estate, and believes that Grey demonstrates a deep understanding of its complex business, legacy, and vision for the future.

Grey Global Group LLC

200 5th Ave FL 5
New York, NY 10010-3307
Phone: 1 (212) 546-2000

Firm Stats

Employer Type: Privately Owned
Chairman and CEO: James R. Heekin
Global President and CEO, Grey North America: Michael Houston
Chairman and CEO, Grey Group Asia Pacific, Middle East and Africa: Nirvik Singh
Employees (This Location): 4,000
Employees (All Locations): 10,200

Major Office Locations

New York, NY

Other Locations

Chicago, IL
New York, NY