Consulting firm Frank N. Magid Associates helps companies understand target audiences. The consumer research company designs customized research programs to assist with product and brand development, media effectiveness, e-commerce, TV programming, and executive communication coaching. The company specializes in several industries including media and entertainment; interactive media; healthcare and pharmaceutical; sports; not-for-profit and politics; and wireless and telecom. Frank N. Magid was founded in 1957 and has about 150 consultants working with customers worldwide out of six offices -- New York, Los Angeles, San Francisco, Dallas, Minneapolis, and Marion, Iowa.