Criteo is an international powerhouse of digital marketing and commerce. What began as a small startup in Paris has quickly grown to a worldwide operation that’s leading the way in digital marketing. Criteo has a growing toolkit of digital advertising products that allow companies to curate a marketing plan that best fits their needs. The company is at the top of its field, and is the go-to advertising group for the world’s leading companies. Customers like Macy’s, Fiat, Sephora, and Pepsi all work with Criteo for their online advertising needs. In 2018, Sephora launched a Similar Audience Campaign with Criteo, one of their most innovative advertising products. Over 7 million unique users were reached online, vastly expanding Sephora’s customer base.

Part of Criteo’s industry-leading strategy comes from its keen awareness of the cu...