Burson-Marsteller is a one-stop shop for public relations services. It offers a range of related services, including advertising, brand building, investor and media relations, crisis management, and Internet strategy and Web development. The company's clients have included SmithKline Beecham, American Airlines, and Champion Enterprises. Burson-Marsteller was established in 1953 by Harold Burson and Bill Marsteller and joined the Young & Rubicam group of companies in 1979. Young & Rubicam is a subsidiary of media services conglomerate WPP Group.
Geographic Reach
The company operates through a network of about 75 offices and 85 affiliate offices, together operating in 110 countries across six continents.
Sales and Marketing
Burson-Marsteller's clients are global companies, industry associations, professional services firms, governments, and other large organizations.
Strategy
Burson-Marsteller has used partnerships to expand its business. The company hatched deals with the International Olympic Federation and Mediacom among other organizations.
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