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Bernstein-Rein, or BR, believes it has the Rx for ailing brands. The full-service advertising shop does everything from designing comprehensive marketing and communications campaigns to putting up a single billboard. The company's range of services include graphic design and interactive, broadcast, print, and direct advertising. Among its accomplishments, it takes credit for developing McDonald's famous Happy Meals. The company also has a data analysis group, which shares information and results with its customers as to how their advertising campaigns are paying off.
Sales and Marketing
BR has worked with some big name clients including Wal-Mart, Blockbuster, PetSmart, and McDonald's.
Strategy
The company grows by upgrading its current accounts and acquiring new ones. In 2013 BR was selected by LPL Financial to provide strategic and execution support across the marketing ecosystem of LPL Financial, including brand positioning, strategic planning, advisor recruitment, social media, media planning and buying, and digital strategy.
In 2012 BR secured a contract from Haverty Furniture Companies to launch a focused and integrated brand positioning campaign.
Company Background
BR was formed in 1964 and has one office in Kansas City, Missouri.
