The American Lawyer takes a look at the state of the art of firm web sites. Womble Carlyle get a big thumbs up for its bulldog mascot and its stable of 50 (!) attorney bloggers, covering everything from China (all the most recent posts are Olympics-themed) to political law (latest post: “Guide to Partying at the Conventions”). Interestingly, all the Womble blogs are published using Google’s Blogger, the same tool employed by tens of millions, my seven-year old niece among them.
The last year has seen wave of site makeovers, as BigLaw tries to catch on to that 2.0 thing all the kids are into. As the marketing director of Herrick Feinstein tells it: “A Web site can be a very effective recruiting and marketing tool, but ours was really a dinosaur that had very little interactivity. It was basically an online brochure and deal list … [the] site did little but prove that we actually exist; now it is a very interactive and powerful information tool.”
Seven firms are singled out for having “The Worst Web Sites of the AmLaw 100”: Wachtell (“Reminiscent of a seventh-grade history project”), Davis Polk (“Simply a brochure placed online”); Cravath, Pepper Hamilton, Skadden (“thinks the Cold War is ongoing — and they're on the side of the Soviets”), Sullivan & Cromwell and Kaye Scholer.
There could well be some inverse relationship between cutting-edge sites and a firm’s place in the BigLaw food chain: The seven 'worst' include all of the top five firms of the Vault 100.
-posted by brian
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